Senior Beauty Experiential Marketing Lead

Aquent; San Francisco (CA); Vor Ort; USD 110.000 - 160.000; Vollzeit

Zusammenfassung

Aquent partners with a beauty retail industry leader to drive experiential marketing that shapes how consumers engage with a beloved brand. This pivotal role leads the end-to-end development and execution of a signature proprietary event, collaborating with internal teams, external partners, and vendors to craft memorable experiences aligned with brand values.

You will manage complex logistics, develop cross-channel marketing plans, translate business priorities into experiential strategy, and

Qualifikationen

• 6–7 years of robust event management experience.
• Bachelor’s degree or equivalent in event management, experiential marketing, hospitality, marketing, or related field.
• Ability to collaborate with leaders at all levels in cross-functional, matrixed environments.
• Proven expertise in event marketing: sourcing, planning, execution, and evaluation under tight deadlines.
• Strong client and vendor relationship management.

Aufgaben

• Lead complex logistical elements for in-person experiential programs, including event management, production, brand and talent coordination, ticketing, technology integration, and vendor oversight.
• Develop and implement comprehensive event activities and marketing plans across creative, digital, in-store, and customer service channels.
• Contribute to the experiential vision for each event environment, aligning creative execution with business goals and marketing initiatives.
• Translate business priorities and consumer insights into actionable experiential strategies; brief internal teams and external agencies.
• Coordinate post-event analysis with attendance feedback, partner insights, and ROI metrics to guide future strategies.

Kenntnisse

Event management

Vendor relationships

Cross-functional collaboration

Strategic marketing

Communication

Ausbildung

Bachelor’s degree in event management/marketing

Jobbeschreibung

Aquent partners with a beauty retail industry leader to drive experiential marketing that shapes how consumers engage with a beloved brand. This pivotal role leads the end-to-end development and execution of a signature proprietary event, collaborating with internal teams, external partners, and vendors to craft memorable experiences aligned with brand values.

You will manage complex logistics, develop cross-channel marketing plans, translate business priorities into experiential strategy, and