Experiential Marketing Lead: Brand Events & Experiences

Aquent (United States); San Francisco (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

Aquent is partnering with a beauty retail industry leader to drive experiential marketing for a signature proprietary event. You will lead end-to-end development and execution, collaborating with internal teams, brand partners, and vendors to craft memorable experiences that reflect the company’s core values and energize consumer engagement.

In this fast-paced role, you’ll translate consumer insights into compelling experiences, manage complex logistics, and measure post-event ROI while

Qualifications

• Minimum 6–7 years of robust event management experience.
• Bachelor’s degree or equivalent in event management, experiential marketing, hospitality, marketing, or related field.
• Proven ability to collaborate effectively and influence leaders in cross-functional environments.
• Experience in sourcing, planning, executing, and evaluating programs with tight deadlines.

Responsibilities

• Lead complex logistical elements for experiential programs including in-person event management, production, brand and talent coordination, ticketing, tech integration, and vendor oversight.
• Develop and implement event activities and marketing plans across channels (creative, digital, in-store, customer service) to ensure brand consistency.
• Contribute to the experiential vision for each event environment, aligning with business goals and marketing initiatives.
• Translate business priorities and consumer insights into actionable experiential marketing strategies for internal teams and external agencies.
• Coordinate post-event analysis with attendance feedback and ROI metrics for future strategies.

Skills

Experiential marketing

Event management

Vendor management

Cross-functional collaboration

Influence leaders

Education

Bachelor’s degree or equivalent experience

Tools

Event management software

Job description

Aquent is partnering with a beauty retail industry leader to drive experiential marketing for a signature proprietary event. You will lead end-to-end development and execution, collaborating with internal teams, brand partners, and vendors to craft memorable experiences that reflect the company’s core values and energize consumer engagement.

In this fast-paced role, you’ll translate consumer insights into compelling experiences, manage complex logistics, and measure post-event ROI while