Brand Engagement & Influencer Lead

Aquent; El Segundo (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Aquent is seeking a dynamic communications professional to lead integrated PR and influencer campaigns in the beauty space, spanning creator programs, events, and cross‑functional collaboration. You will craft compelling narratives, manage agency partnerships, and drive brand storytelling across traditional, digital, and social channels.

Ideal candidates bring 5+ years in PR/influencer marketing for fragrance or beauty, plus excellent writing and presentation skills.

Qualifications

• Minimum 5+ years of progressive experience in PR, influencer marketing, and social media within fragrance, fashion, and/or beauty sectors.
• Bachelor’s Degree.
• Proven experience executing impactful PR and social media campaigns, including creator campaigns.
• Established network within press, influencers, events, social media, and the broader beauty industry.
• Excellent writing skills and interpersonal communication.

Responsibilities

• Promote brand voices across traditional, digital, and social media channels, ensuring content is on-brand and deployed per best practices.
• Employ integrated communications strategies to build and sustain brand images for external audiences.
• Manage influencer strategy and campaign execution with agencies and creators.
• Generate compelling content for social media and retail partners.
• Assist in planning and execution of special events and sponsorships as needed.
• Research vendors to inquire about services and rates for activations.
• Create comprehensive proposals and recaps for activations and events.
• Responsible for day‑to‑day communication planning and execution, including campaign development, media relations, and event organization.
• Build and develop strong relationships across the industry as well as internally with other departments and global teams.

Skills

PR strategy

Influencer marketing

Social media strategy

Communications

Content creation

Cross-functional collaboration

Education

Bachelor's Degree

Tools

PowerPoint

Excel

Job description

Aquent is seeking a dynamic communications professional to lead integrated PR and influencer campaigns in the beauty space, spanning creator programs, events, and cross‑functional collaboration. You will craft compelling narratives, manage agency partnerships, and drive brand storytelling across traditional, digital, and social channels.

Ideal candidates bring 5+ years in PR/influencer marketing for fragrance or beauty, plus excellent writing and presentation skills.