Experiential Marketing Manager

Fourth Floor; New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Fourth Floor is seeking an Experiential Marketing Manager in New York to turn ideas into engaging brand experiences and coordinate strategic partnerships.

You will manage experiential initiatives from planning through delivery, collaborate across teams, and identify opportunities to grow brand awareness through events, pop-ups, and collaborations. Hybrid work is offered; salary ranges from $80,000 to $85,000 depending on experience.

Qualifications

• 3+ years of experience in marketing, experiential programs, events, partnerships, or similar field.
• Background in fashion, beauty, lifestyle, or retail preferred.
• Strong organizational and project management skills, with the ability to balance competing priorities and deadlines.
• Excellent written, verbal, and interpersonal communication skills.
• Creative, proactive, and solutions-oriented approach to problem-solving.

Responsibilities

• Lead the development and execution of experiential marketing initiatives, from early-stage planning through final delivery.
• Coordinate event-related projects and promotional activations, overseeing budgets, production schedules, vendors, and other logistical requirements.
• Explore creative opportunities to increase brand exposure through collaborative projects, pop-ups, special events, and targeted experiences.
• Work cross-functionally to align marketing initiatives with broader brand priorities, campaign objectives, and creative direction.
• Manage multiple projects simultaneously while ensuring a high standard of execution and consistency.
• Develop initiatives that strengthen consumer relationships and encourage ongoing engagement with the brand.
• Establish and maintain relationships with relevant external partners, creators, and other brand-aligned contacts.
• Identify opportunities for collaborations and programming that support brand awareness and audience growth.

Skills

Experiential marketing

Event management

Partnerships

Project coordination

Communication

Job description

Our client, a children’s lifestyle brand, is seeking an Experiential Marketing Manager to join their growing team. This role will turn ideas into engaging brand experiences, coordinate strategic partnerships, and identify new opportunities to connect with target audiences.

Responsibilities

• Lead the development and execution of experiential marketing initiatives, from early-stage planning through final delivery.
• Coordinate event-related projects and promotional activations, overseeing budgets, production schedules, vendors, and other logistical requirements.
• Explore creative opportunities to increase brand exposure through collaborative projects, pop-ups, special events, and targeted experiences.
• Work cross-functionally to align marketing initiatives with broader brand priorities, campaign objectives, and creative direction.
• Manage multiple projects simultaneously while ensuring a high standard of execution and consistency.
• Develop initiatives that strengthen consumer relationships and encourage ongoing engagement with the brand.
• Establish and maintain relationships with relevant external partners, creators, and other brand-aligned contacts.
• Identify opportunities for collaborations and programming that support brand awareness and audience growth.

Qualifications

• 3+ years of experience in marketing, experiential programs, events, partnerships, or similar field.
• Background in fashion, beauty, lifestyle, or retail preferred.
• Strong organizational and project management skills, with the ability to balance competing priorities and deadlines.
• Excellent written, verbal, and interpersonal communication skills.
• Creative, proactive, and solutions-oriented approach to problem-solving.
• Comfortable working in a dynamic environment and taking ownership of projects from concept to completion.

Hybrid.

Salary: $80,000 - $85,000, commensurate with experience