Senior B2B SaaS Campaign Lead – AMERs

Hibob; Washington (District of Columbia); On-site; USD 140,000 - 179,000; Full time

Job summary

HiBob is seeking a Senior Marketing Campaign Manager to shape and execute integrated campaigns across AMERs, driving awareness and pipeline. The role requires 10+ years in B2B SaaS marketing, regionalization, and cross-functional leadership. Candidates must reside in the Eastern Time Zone.

You will partner with Sales, BDRs, and Product Marketing to localize messaging and optimize performance, ensuring campaigns meet regional goals and contribute to revenue growth.

Qualifications

• 10+ years in senior marketing roles within B2B SaaS.
• Proven track record in up-market campaigns with revenue impact.
• Strong analytical skills and data-driven optimization.
• Ability to localize global campaigns for AMERs.
• Excellent written and verbal communication.

Responsibilities

• Lead planning and execution of the AMERs campaign calendar to drive pipeline.
• Localize global campaigns for local market needs and regional activation.
• Manage end-to-end campaign projects with cross-functional teams.
• Partner with Sales/BDR and Marketing to optimize follow-up and pipeline.
• Measure performance and provide insights to GTM teams.

Skills

B2B SaaS marketing

Campaign management

Demand generation

Data-driven decisions

Communication excellence

Job description

HiBob is seeking a Senior Marketing Campaign Manager to shape and execute integrated campaigns across AMERs, driving awareness and pipeline. The role requires 10+ years in B2B SaaS marketing, regionalization, and cross-functional leadership. Candidates must reside in the Eastern Time Zone.

You will partner with Sales, BDRs, and Product Marketing to localize messaging and optimize performance, ensuring campaigns meet regional goals and contribute to revenue growth.