Senior B2B Media Strategist — ABM & Paid Media

Lumen; Dover (DE); Remote; USD 132,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Remote work options

Job summary

Lumen is a trusted network for AI-ready connectivity. This role leads paid media strategy and governance across search, social and ABM, owning a seven-figure annual budget in a complex B2B landscape.

You will partner with Creative, Marketing Operations and Analytics to optimize media impact and revenue outcomes, while navigating platform changes, privacy considerations, and portfolio improvements.

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 8+ years of experience buying B2B paid media with direct ownership in Google Ads and LinkedIn Campaign Manager; Demandbase or ABM experience preferred.
• Managed seven-figure annual media budgets with pacing and reallocation responsibility.
• Strong analytical skills with platform reporting, BI dashboards, and explaining performance drivers.
• Experience in long, multi-step B2B sales cycles and collaboration with creative and operations teams.

Responsibilities

• Set the enterprise approach for paid search, paid social and ABM, and contribute media expertise to campaign strategy.
• Own architecture and performance of a seven-figure annual media portfolio across Google, YouTube, LinkedIn, Demandbase and related channels.
• Coordinate audiences, targeting, sequencing, frequency and budget across platforms as a unified system.
• Judge pacing and reallocation decisions; balance short-term signals with downstream conversion evidence.
• Diagnose and resolve complex performance or measurement issues across campaigns and functions.
• Anticipate changes in platforms, privacy, and regulation; propose portfolio or process improvements.
• Establish governance for account structure, taxonomy, hygiene, exclusions and audit-ready docs.
• Lead experimentation across bidding, audiences, offers, creative and landing experiences.
• Advise senior marketing on media effectiveness and investment scenarios with CRM and pipeline linkages.
• Drive cross-functional initiatives to improve media effectiveness and measurement.

Skills

B2B advertising

Strategic planning

Analytics

Cross-functional

Budget stewardship

Education

Bachelor’s degree in business/Marketing

Tools

Google Ads

LinkedIn Campaign Manager

Demandbase

Job description

Lumen is a trusted network for AI-ready connectivity. This role leads paid media strategy and governance across search, social and ABM, owning a seven-figure annual budget in a complex B2B landscape.

You will partner with Creative, Marketing Operations and Analytics to optimize media impact and revenue outcomes, while navigating platform changes, privacy considerations, and portfolio improvements.