Senior Marketing Specialist - Programs

Performance Review Institute (PRI); Marshall Township (PA); On-site; USD 70,000 - 110,000; Full time

Job summary

Performance Review Institute (PRI) seeks a Senior Marketing Specialist to support PRI programs by developing and executing marketing plans, campaigns, and tactics. You will work with program teams to drive leads and position PRI as a thought leader in the market.

You will define projects, establish metrics, and analyze results, collaborating with Content Specialists to build content that fuels PRI's marketing engine across customer, member, and prospect needs.

Qualifications

• Bachelor's degree in Marketing, Communications or Business or related field.
• 4-5 years of experience implementing integrated marketing communications strategies and programs, required.
• Firm grasp on marketing platforms including social, digital, and email marketing, required.
• Experience with Microsoft Office Suite required.
• Experience in B2B/B2C/professional services desired.
• Excellent oral and written communication skills, required.
• Strong process orientation, organizational and planning skills, required.
• Attention to detail and accuracy, required.
• Ability to handle multiple projects simultaneously, required.
• Experience with marketing automation tools (Marketo) and CRM (Salesforce) preferred.
• Experience with content-based marketing and SEO/SEM, digital, and social media methods a plus.

Responsibilities

• Develop and implement marketing plans, campaigns, and tactics aligned with PRI program goals.
• Collaborate with program teams to deliver results that generate actionable leads and position PRI as a thought leader.
• Define and manage marketing projects with staff and agencies, set metrics, and analyze results.
• Coordinate with the marketing team and program teams on administration/execution of activities.
• Work with Content Specialist to create content fueling a content marketing engine for PRI's audiences.

Skills

Marketing communications

Digital marketing

MS Office

B2B marketing

Communication

Project management

Marketing automation

SEO/SEM/digital and social

Analytics tools

Education

Bachelor's degree in Marketing, Communications or Business

Tools

Marketo

Salesforce

ACT! CRM

Adobe Analytics

Google Analytics

Job description

SAE Industry Technologies Consortia (ITC), Performance Review Institute (PRI) and SAE International (SAE), deliver shared solutions to industry's common challenges.
Join us and create a higher standard for a better world.

We are seeking a Senior Marketing Specialist to support the growth of PRI programs according to their unique needs. This role will collaborate with program teams to deliver best in class results that generate actional leads and positions PRI as a thought leader in the marketplace. The Senior Marketing Specialist will be responsible for understanding program goals and utilizing this knowledge to develop and implement marketing plans, campaigns, and tactics. This position is also responsible for defining marketing projects for implementation by staff and agencies, establishing appropriate metrics and analyzing overall results of marketing strategies, and interface with PRI program teams.

ESSENTIAL FUNCTIONS

• Attain deep and meaningful understanding of PRI's strategic plan, industry/sector-specific dynamics, program portfolio plans, customer data, market surveys, customer activity trends, and independent observations to develop and implement marketing communication tactics to support PRI programs
• Drive collaboration and development of high-impact marketing plans and programs for new product development/go-to-market as well as existing activities by pro-actively developing strong business relationships and becoming embedded in program teams.
• Actively manage status of ongoing marketing projects and elevate potential issues/roadblocks to appropriate levels for proper and timely mitigation.
• Work closely with the marketing team and the assigned program teams on administration/execution of assigned activities.
• Collaborate with Content Specialist to align program goals in the development of engaging and compelling content needed to generate a content marketing engine that supports customer, member and prospect needs feeding the integrated communications plans.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Communications or Business or related field and/or professional qualification(s)
• 4-5 years of experience implementing integrated marketing communications strategies and programs, required
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing, required
• Working knowledge of Microsoft Office Suite of products is required
• Experience in B2B/B2C/professional services, desired
• Excellent oral and written communication skills, required
• Strong process orientation, organizational and planning skills, required
• Attention to detail and accuracy skills, required
• Ability to handle multiple projects simultaneously, required
• Ability to adapt to continuously changing deadlines and priorities, desired
• Ability to contribute to team and self-guided projects and activities, desired
• Experience in additional marketing and sales related software, desired (Marketo, CRM/Salesforce/ACT, etc.)
• Experience in content based marketing and messaging development and execution inclusive of SEO, SEM, digital and social media marketing methods, a plus
• Excellent writing, editing, presentation, communication, and visual intelligence skills
• Must have strong organizational and project management skills, as well as attention to detail
• Ability to run analysis and campaign performance using a variety of tools including Adobe Analytics or Google Analytics
• Experience developing and writing content including ad and marketing copy such as brochures, bulletins, newsletter articles, letters, and flyers a plus

SUCCESS FACTORS:

• Proactive, self-starter, self-manager, tenacious about finding solutions to problems
• Ability to listen to the challenges of clients and coworkers and become part of the solution
• Capable of bringing enthusiasm, curiosity, and energy to the office every day
• A commitment to pride in your work quality and the pursuit of self and work/career excellence
• Familiarity with digital best-practices and adopter of new technologies
• Process-oriented, transparent, and collaborative team player and project manager
• Ability to listen to the challenges of stakeholders and coworkers to become part of the solution

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• Ability to travel 10% of the time
• Ability to work for long periods at a computer/desk
• Standard office environment

#PRI

ABOUT THE ORGANIZATION

SAE IndustryTechnologies Consortia (SAE ITC) enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value.

Performance Review Institute (PRI) is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values.

SAE International (SAEI) is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking.

Fullsight is a shared services group working across three affiliate organizations, SAE ITC, SAE International, and Performance Review Institute (PRI), uniformly delivering HR, IT, Legal, Customer Success, Finance, and Procurement services, which enables us to distribute resources across all parts of our businesses.

EEO CLAUSE

Fullsight provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.