Senior B2B Growth Strategist & Go-To-Market Leader

CareFirst; Baltimore (MD); On-site; USD 80,000 - 160,000; Full time

Job summary

CareFirst, Inc. is seeking a Senior Marketing Strategist to shape data-driven go-to-market strategies and lead integrated marketing that accelerates growth. You will partner with senior leadership, product, and sales to translate market dynamics into actionable recommendations.

The role demands executive presence, strategic judgment, and the ability to navigate ambiguity, delivering executive-ready strategies and clear paths forward.

Qualifications

• Education: Bachelor's degree in Marketing, Business or related field. 8+ years in marketing strategy or growth marketing.
• Experience: 8 years in marketing strategy, B2B marketing, or growth marketing.
• Preferred: MBA; experience with broker/consultant audiences; leading enterprise initiatives.

Responsibilities

• Lead strategy and execution of integrated B2B campaigns aligned to GTM priorities.
• Own campaign planning across channels: digital, content, events, webinars, video, enablement assets.
• Translate strategy and insights into compelling content for decision-makers, brokers, and consultants.
• Collaborate with sales, product, and leadership to ensure alignment with priorities.

Skills

B2B marketing

Go-to-market strategy

Campaign management

Marketing analytics

Executive communication

Marketing automation

PowerPoint

Excel

Salesforce Marketing Cloud

Education

Bachelor's Degree in Marketing, Business, or a related field

Tools

Salesforce Marketing Cloud

PowerPoint

Excel

Job description

CareFirst, Inc. is seeking a Senior Marketing Strategist to shape data-driven go-to-market strategies and lead integrated marketing that accelerates growth. You will partner with senior leadership, product, and sales to translate market dynamics into actionable recommendations.

The role demands executive presence, strategic judgment, and the ability to navigate ambiguity, delivering executive-ready strategies and clear paths forward.