Senior Marketing Strategist — PRI Programs & Growth

Performance Review Institute (PRI); Marshall Township (PA); On-site; USD 70,000 - 110,000; Full time

Job summary

Performance Review Institute (PRI) seeks a Senior Marketing Specialist to support PRI programs by developing and executing marketing plans, campaigns, and tactics. You will work with program teams to drive leads and position PRI as a thought leader in the market.

You will define projects, establish metrics, and analyze results, collaborating with Content Specialists to build content that fuels PRI's marketing engine across customer, member, and prospect needs.

Qualifications

• Bachelor's degree in Marketing, Communications or Business or related field.
• 4-5 years of experience implementing integrated marketing communications strategies and programs, required.
• Firm grasp on marketing platforms including social, digital, and email marketing, required.
• Experience with Microsoft Office Suite required.
• Experience in B2B/B2C/professional services desired.
• Excellent oral and written communication skills, required.
• Strong process orientation, organizational and planning skills, required.
• Attention to detail and accuracy, required.
• Ability to handle multiple projects simultaneously, required.
• Experience with marketing automation tools (Marketo) and CRM (Salesforce) preferred.
• Experience with content-based marketing and SEO/SEM, digital, and social media methods a plus.

Responsibilities

• Develop and implement marketing plans, campaigns, and tactics aligned with PRI program goals.
• Collaborate with program teams to deliver results that generate actionable leads and position PRI as a thought leader.
• Define and manage marketing projects with staff and agencies, set metrics, and analyze results.
• Coordinate with the marketing team and program teams on administration/execution of activities.
• Work with Content Specialist to create content fueling a content marketing engine for PRI's audiences.

Skills

Marketing communications

Digital marketing

MS Office

B2B marketing

Communication

Project management

Marketing automation

SEO/SEM/digital and social

Analytics tools

Education

Bachelor's degree in Marketing, Communications or Business

Tools

Marketo

Salesforce

ACT! CRM

Adobe Analytics

Google Analytics

Job description

Performance Review Institute (PRI) seeks a Senior Marketing Specialist to support PRI programs by developing and executing marketing plans, campaigns, and tactics. You will work with program teams to drive leads and position PRI as a thought leader in the market.

You will define projects, establish metrics, and analyze results, collaborating with Content Specialists to build content that fuels PRI's marketing engine across customer, member, and prospect needs.