Senior Marketing Strategist for PRI Programs

PRI | Performance Review Institute; Warrendale (Allegheny County); On-site; USD 70,000 - 100,000; Full time

Job summary

PRI | Performance Review Institute seeks a Senior Marketing Specialist to support PRI programs by crafting marketing plans, campaigns, and tactics. You will partner with program teams to translate goals into actionable programs, establish metrics, and analyze results to drive leads and position PRI as a thought leader.

You will coordinate with Content and Marketing teams and leverage tools like Marketo and Salesforce to amplify messaging across digital channels, social media, and email

Qualifications

• Bachelor’s degree in Marketing, Communications or Business or related field and/or professional qualification(s).
• 4–5 years of experience implementing integrated marketing communications strategies and programs.
• Grasp of marketing platforms, channels, and best practices including social, digital, and email marketing.
• Microsoft Office proficiency required.
• Experience in B2B/B2C/professional services preferred; others are acceptable.
• Excellent oral and written communication skills.
• Strong organizational and planning skills; detail-oriented.
• Ability to manage multiple projects simultaneously; adaptable to deadlines.
• Experience with Marketo, Salesforce/ACT CRM desirable.
• Experience with content marketing and SEO/SEM/digital and social media is a plus.
• Excellent writing, editing, and presentation abilities.
• Good analytical skills using Adobe Analytics or Google Analytics.

Responsibilities

• Understand PRI’s strategic plan and market dynamics to develop marketing tactics.
• Develop high-impact marketing plans for new products and existing activities.
• Manage status of marketing projects and escalate issues for mitigation.
• Collaborate with marketing team and program teams on activity execution.
• Coordinate with Content Specialist to create content that fuels the marketing engine.

Skills

Marketing strategy

Integrated marketing communications

Digital marketing

Email marketing

Content marketing

Analytics

Project management

Excellent writing

Attention to detail

Multitask management

SEO/SEM

Adobe Analytics/Google Analytics

Education

Bachelor’s degree in Marketing, Communications or Business

Tools

Marketo

CRM/Salesforce/ACT

Job description

PRI | Performance Review Institute seeks a Senior Marketing Specialist to support PRI programs by crafting marketing plans, campaigns, and tactics. You will partner with program teams to translate goals into actionable programs, establish metrics, and analyze results to drive leads and position PRI as a thought leader.

You will coordinate with Content and Marketing teams and leverage tools like Marketo and Salesforce to amplify messaging across digital channels, social media, and email