Senior B2B Marketing Programs Lead

Verint Systems, Inc.; Salt Lake City (UT); On-site; USD 100,000 - 140,000; Full time

Job summary

Verint Systems, Inc. is seeking a Senior Specialist to own marketing programs end-to-end, driving ABM nurture, intent-based programs, email campaigns, webinars, and field events.

You will collaborate with Content, Operations, GTM, BD, Events, Digital, and Sales to bring campaigns to life and measure impact. The role requires a BA/BS and 5+ years in B2B marketing within tech or SaaS, plus proven ability to manage multiple programs, timelines, and cross-functional teams in a fast-paced

Qualifications

• BA/BS degree or equivalent work experience.
• 5+ years in B2B marketing, preferably in technology, SaaS, or agency environment.
• Proven experience executing integrated, multi-channel marketing campaigns end-to-end.
• Strong project management skills with the ability to manage multiple programs and deadlines simultaneously.
• Experience working cross-functionally with diverse teams and stakeholders.
• Excellent written and verbal communication, organization, and attention to detail.
• Ability to thrive in a fast-paced, high-growth environment.
• Successful completion of a background screening process as applicable.

Responsibilities

• Plan and execute integrated marketing programs aligned with campaign strategy and objectives.
• Own end-to-end execution of marketing programs across tactics including ABM nurture, intent-based programs, email, events, and content campaigns.
• Coordinate with cross-functional teams to ensure timely, high-quality campaigns.
• Measure ROI and report on program performance using Salesforce, HubSpot and other tools.
• Support BD outbound and partner with Sales to maximize pipeline generation.

Skills

Cross-functional collaboration

Analytical mindset

Strong communication

Marketing automation

Campaign management

Education

BA/BS degree

Tools

Salesforce

HubSpot

Outreach

Wrike

Job description

Verint Systems, Inc. is seeking a Senior Specialist to own marketing programs end-to-end, driving ABM nurture, intent-based programs, email campaigns, webinars, and field events.

You will collaborate with Content, Operations, GTM, BD, Events, Digital, and Sales to bring campaigns to life and measure impact. The role requires a BA/BS and 5+ years in B2B marketing within tech or SaaS, plus proven ability to manage multiple programs, timelines, and cross-functional teams in a fast-paced