Senior Marketing Programs Lead – ABM & Multi-Channel Growth

Verint Systems, Inc.; Helena (MT); On-site; USD 90,000 - 130,000; Full time

Job summary

Verint Systems Inc. seeks a Senior Specialist to own marketing programs end-to-end, including ABM nurture, intent-based campaigns, email marketing, webinars, and events.

You will collaborate with Content, Operations, GTM, BD, Events, Digital, and Sales to drive measurable impact. In a fast-paced B2B SaaS environment, you will plan and execute multi-channel campaigns, manage timelines, and report ROI to leadership.

Qualifications

• BA/BS degree or equivalent work experience required.
• 5+ years in B2B marketing, preferably tech/SaaS or agency.
• Proven experience executing multi-channel campaigns end-to-end.
• Strong project management with multiple programs and deadlines.
• Experience working cross-functionally with diverse teams.
• Excellent written and verbal communication and attention to detail.

Responsibilities

• Plan and execute integrated marketing programs aligned with strategy.
• Develop plans, timelines, and deliverables across campaigns.
• Coordinate with stakeholders and maintain clear communication.
• Own end-to-end execution of tactics including ABM, email, events.
• Collaborate with Content, Marketing Ops, BD, Events, Digital, and Sales.
• Measure ROI and report using Salesforce, HubSpot and other tools.
• Provide insights to optimize future programs.
• Ensure alignment with sales priorities to maximize pipeline.

Skills

B2B marketing

Project management

Cross-functional work

Campaign management

Data analysis

Communication

Education

BA/BS degree or equivalent

Tools

Salesforce

HubSpot

Outreach

Wrike

Job description

Verint Systems Inc. seeks a Senior Specialist to own marketing programs end-to-end, including ABM nurture, intent-based campaigns, email marketing, webinars, and events.

You will collaborate with Content, Operations, GTM, BD, Events, Digital, and Sales to drive measurable impact. In a fast-paced B2B SaaS environment, you will plan and execute multi-channel campaigns, manage timelines, and report ROI to leadership.