Marketing Programs Lead — End-to-End & Data-Driven

Calabrio; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Verint Systems Inc. is seeking a Marketing Programs Senior Specialist in the United States to own end-to-end multi-channel marketing programs, including ABM nurture, intent-based programs, email campaigns, webinars, and field events.

You will collaborate with Content, Operations, GTM, BD, Events, Digital, and Sales to drive pipeline, enable cross-functional success, and leverage AI tools to optimize campaign performance. This role demands strong project mgmt and cross-functional leadership.

Qualifications

• BA/BS degree or equivalent work experience.
• 5+ years of experience in B2B marketing, preferably in technology, SaaS, or agency environment.
• Proven experience executing integrated, multi-channel marketing campaigns end-to-end.
• Strong project management skills with the ability to manage multiple programs and deadlines simultaneously.
• Experience working cross-functionally with diverse teams and stakeholders.
• Excellent written and verbal communication, organization, and attention to detail.
• Ability to thrive in a fast-paced, high-growth environment.

Responsibilities

• Plan and execute integrated marketing programs aligned with campaign strategy and objectives.
• Develop program plans, timelines, and deliverables across concurrent campaigns.
• Own end-to-end execution of marketing programs (ABM nurture, intent-based, email, events, webinars, content campaigns).
• Coordinate with cross-functional teams to ensure seamless execution of tactics.
• Measure, report, and optimize program performance using Salesforce, HubSpot, and other tools.

Skills

B2B marketing

Project management

Cross-functional collaboration

Communication

Data-driven decisions

Education

BA/BS degree

Tools

Salesforce

HubSpot

Wrike

Job description

Verint Systems Inc. is seeking a Marketing Programs Senior Specialist in the United States to own end-to-end multi-channel marketing programs, including ABM nurture, intent-based programs, email campaigns, webinars, and field events.

You will collaborate with Content, Operations, GTM, BD, Events, Digital, and Sales to drive pipeline, enable cross-functional success, and leverage AI tools to optimize campaign performance. This role demands strong project mgmt and cross-functional leadership.