Senior Marketing Programs Lead

Verint; Georgia; On-site; USD 90,000 - 130,000; Full time

Job summary

Verint is seeking a Senior Specialist to own marketing programs end-to-end, including ABM nurture, intent-based programs, email marketing, content campaigns, webinars, and events. You will collaborate with Content, Operations, GTM, Business Development, Events, Digital, and Sales to energize campaigns and drive measurable impact.

You will lead planning and execution, manage multiple campaigns, analyze performance in Salesforce and HubSpot, and continuously optimize programs with the latest

Qualifications

• BA/BS degree or equivalent work experience.
• 5+ years of B2B marketing experience, preferably in technology, SaaS, or agency environments.
• Experience planning and executing integrated multi-channel marketing campaigns end-to-end.
• Strong project management skills with the ability to manage multiple programs and deadlines.
• Excellent written and verbal communication and cross-functional collaboration.
• Experience with Salesforce, HubSpot, Outreach and Wrike.

Responsibilities

• Own end-to-end marketing programs including ABM nurture, email, webinars, events, and content campaigns.
• Coordinate cross-functional teams to ensure timely, high-quality campaign delivery.
• Measure ROI and report on performance using Salesforce, HubSpot, and analytics tools.
• Leverage AI tools and modern marketing technologies to improve speed and effectiveness of campaigns.
• Support field events, tradeshows, and digital campaigns.

Skills

Project management

Cross-functional collaboration

Written & verbal communication

Data-driven decisions

Education

BA/BS degree

Tools

Salesforce

HubSpot

Outreach

Wrike

Job description

Verint is seeking a Senior Specialist to own marketing programs end-to-end, including ABM nurture, intent-based programs, email marketing, content campaigns, webinars, and events. You will collaborate with Content, Operations, GTM, Business Development, Events, Digital, and Sales to energize campaigns and drive measurable impact.

You will lead planning and execution, manage multiple campaigns, analyze performance in Salesforce and HubSpot, and continuously optimize programs with the latest