Senior B2B Marketing Lead, Demand Gen & ABM (Life Sciences)

2020 On-site; Everett (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Medical insurance

Dental insurance

Life insurance

401K

Job summary

20/20 Onsite is seeking a hands-on B2B Marketing Manager to own demand generation, content, and field marketing. You will report to the VP of Life Sciences and start as an individual contributor with agency partners, scaling as the function grows.

You’ll market complex, regulated clinical trial services to pharma sponsors, CROs and trial sites, turning complexity into campaigns that generate qualified pipeline from new logos to expanding existing accounts.

Qualifications

• 4–6 years of B2B marketing in clinical research (pharma, CROs, or trial sites).
• Experience marketing in complex, multi-stakeholder, regulated environments.
• Data-first mindset with strong quantitative analytics; you build the reporting.
• Proven track record of owning programs and driving pipeline growth.
• Hands-on with HubSpot and Salesforce; familiarity with ads/tools a plus.
• Strong writing; translates complex clinical services into credible messaging.
• Organized, self-directed with solid project management skills.

Responsibilities

• Own Demand Generation & Pipeline across multi-channel programs.
• Build lead scoring, nurture sequences, and segmentation in HubSpot.
• Design and run ABM campaigns targeting priority pharma sponsors and CROs.
• Extend demand generation to land-and-expand in existing accounts.
• Own marketing reporting end to end; build dashboards linking spend to pipeline.
• Partner with Sales throughout the full cycle; create messaging and campaigns.
• Manage agency partners; brief, feedback, approvals to keep work moving.
• Develop content and thought leadership for a clinical studies audience.
• Run events, webinars, and post-event nurture; measure impact.

Skills

B2B marketing

Data analysis

HubSpot

Salesforce

Multi-channel marketing

AI workflows

Project management

Strong writing

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Zoominfo

Job description

20/20 Onsite is seeking a hands-on B2B Marketing Manager to own demand generation, content, and field marketing. You will report to the VP of Life Sciences and start as an individual contributor with agency partners, scaling as the function grows.

You’ll market complex, regulated clinical trial services to pharma sponsors, CROs and trial sites, turning complexity into campaigns that generate qualified pipeline from new logos to expanding existing accounts.