Hybrid Senior Marketing Manager, Life Sciences

2020 Onsite; Everett (MA); Hybrid; USD 110,000 - 150,000; Full time

Job summary

20/20 Onsite in Everett, MA is seeking a hands-on B2B Marketing Manager to own demand generation, content creation, and field marketing. You will report to the VP of Life Sciences and manage end-to-end campaigns, with agency partnerships and a clear growth path as the function scales.

You’ll operate in a highly regulated clinical research environment, turning complex processes into credible marketing programs for pharma sponsors and CROs.

Qualifications

• 4–6 years of B2B marketing experience within clinical research ecosystems (pharma, CROs, or trial sites).
• Experience marketing into complex, multi-stakeholder buying processes in regulated environments.
• Data-first mindset with strong analytical and reporting skills.
• Proven track record of owning programs and driving measurable pipeline growth.
• Hands-on experience with HubSpot and Salesforce; familiarity with LinkedIn/Google Ads a plus.
• Comfortable executing across email, social, paid, content, and events.

Responsibilities

• Own multi-channel demand generation programs (email, paid, organic social, and web) that generate and accelerate marketing-sourced pipeline.
• Design and run account-based marketing (ABM) campaigns targeting priority pharma sponsors and CROs.
• Extend demand generation to land-and-expand, supporting cross-sell, upsell, and follow-on pursuit in existing accounts.
• Own marketing reporting end to end; build dashboards connecting spend to pipeline and revenue.
• Partner with Sales to develop materials and campaigns that support closing deals and expansion.
• Develop content that speaks credibly to a clinical research audience and manage social channels.
• Oversee events and field marketing, turning events into campaigns with post-event nurture.

Skills

Demand generation

ABM

Content marketing

Analytics

Cross-functional collaboration

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Zoominfo

Job description

20/20 Onsite in Everett, MA is seeking a hands-on B2B Marketing Manager to own demand generation, content creation, and field marketing. You will report to the VP of Life Sciences and manage end-to-end campaigns, with agency partnerships and a clear growth path as the function scales.

You’ll operate in a highly regulated clinical research environment, turning complex processes into credible marketing programs for pharma sponsors and CROs.