B2B Marketing Lead – Life Sciences & Trials (ABM/Pipeline)

2020 On-site; Everett (WA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Medical, dental and life insurance

401K

Job summary

20/20 Onsite is seeking a hands-on B2B Marketing Manager to own demand generation, content, and field marketing across multi-channel programs. You will report to the VP of Life Sciences and scale programs from an individual contributor role with an eye to growth.

We sell complex, regulated clinical services to pharma sponsors and CROs, requiring a data-first mindset and strong storytelling. You will collaborate with Sales, manage agency partners, and drive campaigns from inception through

Qualifications

• 4-6 years of B2B marketing experience in clinical research or related regulated industry.
• Experience marketing complex multi-stakeholder buying processes.
• Data-driven with strong reporting and decision-making skills.
• Track record of owning programs and delivering measurable pipeline growth.
• Hands-on with HubSpot and Salesforce; familiarity with ads platforms is a plus.
• Multichannel experience across email, social, paid, content, and events.

Responsibilities

• Own multi-channel demand generation programs to drive pipeline.
• Design ABM campaigns targeting pharma sponsors and CROs.
• Lead content creation and thought leadership for clinical research audiences.
• Develop and manage partner and agency relationships.
• Build dashboards linking spend to pipeline and revenue.
• Collaborate with Sales to close active deals and pursue expansion.

Skills

B2B marketing

Demand generation

Content creation

ABM

Analytics

AI in marketing

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

ZoomInfo

Job description

20/20 Onsite is seeking a hands-on B2B Marketing Manager to own demand generation, content, and field marketing across multi-channel programs. You will report to the VP of Life Sciences and scale programs from an individual contributor role with an eye to growth.

We sell complex, regulated clinical services to pharma sponsors and CROs, requiring a data-first mindset and strong storytelling. You will collaborate with Sales, manage agency partners, and drive campaigns from inception through