Senior B2B Marketing Lead - Campaigns & Brand Growth

MHK; Tampa (FL); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, and dental plans

401(k) with generous match

Bathroom break? joke

Job summary

MHK in Tampa, FL is seeking a Marketing Manager to execute strategic marketing programs, manage branding, the corporate website, and events to drive growth. This individual contributor role requires strong PM skills and hands-on execution.

The ideal candidate has 5+ years in B2B marketing, experience with marketing automation and WordPress, and the ability to collaborate across internal teams and external agencies to deliver data-driven campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Journalism, English or related field.
• Minimum 5+ years in B2B marketing; healthcare tech/SaaS/enterprise software preferred.
• Strong project management and detail orientation are required.
• Experience with integrated campaigns, events, and digital channels.
• Proficiency with marketing automation platforms and WordPress.

Responsibilities

• Develop and execute strategic marketing programs including digital ads, website management, email, webinars, social media and lead gen.
• Maintain brand standards across channels and assets.
• Track program effectiveness and report campaign results.
• Manage corporate website content updates, SEO, and analytics; coordinate with design agencies.
• Collaborate with Salesforce Administrator to optimize marketing stack and CRM integration.
• Develop event strategy and manage conferences, trade shows, webinars and executive events.
• Edit copy for events, social media, web content, collateral and campaigns.
• Create project timelines to ensure on-brand, on-budget deliverables.
• Work with agencies/vendors to produce assets: emails, landing pages, ads, collateral.
• Process event and campaign expenses per finance procedures.
• Manage vendor relationships and budgets for digital marketing, website, branding, and events.
• Oversee branded merchandise purchasing and fulfillment.
• Assist Marketing Director with content calendar and marketing templates.
• Maintain centralized repository of marketing resources and templates.
• Support other marketing initiatives as needed.

Skills

Campaign management

Project management

Brand management

Content marketing

Marketing automation

SEO/SEM

Website management

Lead generation

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

WordPress

Salesforce

Job description

MHK in Tampa, FL is seeking a Marketing Manager to execute strategic marketing programs, manage branding, the corporate website, and events to drive growth. This individual contributor role requires strong PM skills and hands-on execution.

The ideal candidate has 5+ years in B2B marketing, experience with marketing automation and WordPress, and the ability to collaborate across internal teams and external agencies to deliver data-driven campaigns.