B2B Growth Marketing Specialist

Mediagistic; Tampa (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Mediagistic is seeking a Product Marketing Specialist to support the RevOps & Commercial Growth Team in Tampa, focusing on B2B marketing strategies, content creation, and GTM initiatives. You will drive demand, nurture leads, and shape product positioning while collaborating with Corporate Marketing and Product teams on events and campaigns.

This on-site role requires 3–5 years in digital marketing, HubSpot MAP experience, and strong written and verbal communication to execute multi-channel

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of digital marketing experience, including 1–2 years in multi-channel B2B marketing.
• Minimum 1 year of experience with HubSpot MAP.
• Demonstrable experience running segmented B2B email campaigns.
• Strong content creation, copywriting and SEO basics; familiarity with WordPress.

Responsibilities

• Content development for Mediagistic blog, landing pages, lead magnets, social calendar, and resource hub for contractors, retailers, OEMs, distributors, and other personas.
• Executing specific growth marketing and product marketing GTM initiatives as directed by the Director of Corporate Marketing.
• Managing demand generation campaigns including email marketing, channel advertising (LinkedIn, Meta, Google Ads, DSP networks), content marketing, direct mail, and more.
• Creating segmented email campaigns based on buyer personas including contractors, retailers, OEMs, distributors, and more.
• Assisting with product messaging, value propositions, presentations, one-sheets, sales enablement materials and other resources communicating Mediagistic's products.
• Supporting go-to-market planning and execution for new products, features and strategic initiatives across Product, Sales and Marketing.
• Assisting in creating SME slide decks, tradeshow banners, and other promotional assets.
• Executing PR outreach to feature Mediagistic’s SMEs in industry news, podcasts, and webinars.
• Working with the Mediagistic ABM platform to create segmented marketing motions and monitor ABM signals.
• Managing Mediagistic tradeshow closet and collateral, and supporting pre/post-tradeshow campaigns and light field marketing.
• Supporting Product development activities with vendor/partner coordination and cross-functional projects.

Skills

B2B marketing

Content creation

Copywriting

Email marketing

SEO

WordPress

HubSpot MAP

Campaign execution

Project management

Education

Bachelor's degree in Marketing

Tools

HubSpot MAP

WordPress

Google Ads

LinkedIn Ads

Meta Ads

Job description

Mediagistic is seeking a Product Marketing Specialist to support the RevOps & Commercial Growth Team in Tampa, focusing on B2B marketing strategies, content creation, and GTM initiatives. You will drive demand, nurture leads, and shape product positioning while collaborating with Corporate Marketing and Product teams on events and campaigns.

This on-site role requires 3–5 years in digital marketing, HubSpot MAP experience, and strong written and verbal communication to execute multi-channel