Senior B2B Marketing Campaign Strategist

Mastercard Inc.; Purchase (NY); On-site; USD 106,000 - 175,000; Full time

Benefits offered by this job

Insurance

FSAs/HSAs

Paid parental leave

Bereavement leave

Vacation time

Job summary

Mastercard Inc. in Purchase, NY, is searching for a Senior Analyst in Marketing to lead integrated campaigns and content strategy across digital and B2B channels.

You’ll partner with product, sales, and regional teams to transform market insights into compelling content and campaigns that drive adoption. The role requires strong writing, project management, and collaboration skills in a global organization.

Qualifications

• Experience in B2B marketing, with a focus on campaign management or content strategy.
• Excellent writing and storytelling skills, with the ability to simplify complex technical concepts into compelling content and customer value propositions for business audiences.
• Strong project management skills and the ability to manage multiple priorities.
• Experience working effectively in highly cross-functional, global organizations.
• Familiarity using AI-enabled tools to improve content creation, research, campaign execution, and marketing efficiency.

Responsibilities

• Integrated Campaigns & Thought Leadership: Collaborate with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities, translating them into compelling content and integrated B2B marketing campaigns that engage target audiences across digital, social, web, and sales enablement channels.
• Content Development & Asset Creation: Develop marketing assets that support Digital Payments (including Click to Pay, Tokenization, and Passkeys). Create customer videos, playbooks, research, B2B and B2C toolkits to drive market education and adoption.
• Cross-Functional Collaboration: Work closely with stakeholders across product, marketing operations, media, digital, communications, legal, and agency partners to ensure seamless execution of marketing initiatives and compliance with brand and business requirements.
• Performance Measurement & Optimization: Monitor, analyze, and report on campaign performance, leveraging data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies.

Skills

B2B marketing

Campaign management

Content strategy

Excellent writing

Cross-functional collaboration

AI-enabled tools

Job description

Mastercard Inc. in Purchase, NY, is searching for a Senior Analyst in Marketing to lead integrated campaigns and content strategy across digital and B2B channels.

You’ll partner with product, sales, and regional teams to transform market insights into compelling content and campaigns that drive adoption. The role requires strong writing, project management, and collaboration skills in a global organization.