Senior B2B Lifecycle Architect

Showcify; United States; On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Job summary

OpenAI in San Francisco, CA is seeking a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy and audience architecture, partnering with teams to plan builds and delivery.

The role focuses on prospect nurture, database activation, and sales handoff, with expansion to adoption, cross-sell, and retention over time. Hybrid workplace with relocation support is available.

Qualifications

• 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation with ownership of complex journeys.
• Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
• Hands‑on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable, though strong equivalent experience is welcome.
• A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion.
• Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution requirements.
• Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams.
• Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system.
• Genuine curiosity about AI and how it can improve personalization, decisioning, content adaptation, analysis, and operations without compromising customer trust or quality.

Responsibilities

• Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
• Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey.
• Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels.
• Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing.
• Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys.
• Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact.
• Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene.
• Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution.

Skills

Lifecycle marketing

CRM

Retention marketing

Marketing automation

Segmentation

Nurture programs

Experimentation

Deliverability

Data governance

Cross-functional

Tools

Marketo

Salesforce

Job description

OpenAI in San Francisco, CA is seeking a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy and audience architecture, partnering with teams to plan builds and delivery.

The role focuses on prospect nurture, database activation, and sales handoff, with expansion to adoption, cross-sell, and retention over time. Hybrid workplace with relocation support is available.