Senior B2B Events Strategist: Trade Shows & Experiences

Salsify; Oregon; Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Health benefits

Flexible spending accounts

Flexible PTO

Total Rewards plan

Job summary

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of our high‑impact trade shows and corporate events. This role drives brand awareness, generates sales pipeline, and creates engaging experiences for customers and prospects.

You will own end‑to‑end event strategy, coordinate cross‑functional teams, manage budgets and logistics, measure success with KPIs, and optimize events to deliver measurable business impact in a fast‑paced SaaS environment.

Qualifications

• 8+ years of experience in event strategy, trade show management, and corporate event planning.
• Proven track record managing large-scale B2B tech events.
• Strong project management, logistics, and cross-functional leadership.
• Expertise in budget management, cost optimization and ROI analysis.

Responsibilities

• Develop and implement a comprehensive event strategy aligned with marketing and sales objectives.
• Own end-to-end event lifecycle, including planning, logistics, execution, and post-event analysis.
• Oversee trade show booths, sponsorships, marketing activations, and on-site execution.
• Lead internal teams and coordinate cross-functional stakeholders to drive measurable impact.

Skills

Event strategy & planning

Project management

Cross-functional leadership

Budget management

Negotiation & communication

Travel readiness

Job description

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of our high‑impact trade shows and corporate events. This role drives brand awareness, generates sales pipeline, and creates engaging experiences for customers and prospects.

You will own end‑to‑end event strategy, coordinate cross‑functional teams, manage budgets and logistics, measure success with KPIs, and optimize events to deliver measurable business impact in a fast‑paced SaaS environment.