Senior Event Strategy Lead - B2B Tradeshow Growth

Trimble Inc.; Westminster (CO); Hybrid; USD 78,000 - 108,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Time off & Retirement plans

Parental Leave

Job summary

Trimble, Westminster, CO, is seeking an Event Marketing Manager to own North America event strategy across major trade shows and conferences. You will lead budgeting, vendor partnerships, and on-site leadership to deliver high-impact experiences that connect customers with Trimble’s technology and industry visions.

In this senior role, you will mentor talent, align event plans with sales goals, and establish center-of-excellence practices across the portfolio.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.
• 8+ years of B2B event marketing experience managing large-scale regional and national trade shows.
• Proven ability to align event strategy with enterprise sales funnels and ROI tracking.
• Strong budget management and vendor contract ownership skills.
• Experience mentoring team members and advising senior stakeholders.

Responsibilities

• Define, own, and execute holistic event strategies for major trade shows and conferences in North America.
• Align event plans with sales and marketing goals to accelerate pipeline growth and ROI.
• Lead end-to-end event production, including budgeting, vendor negotiations, and on-site execution.
• Collaborate with executive leadership, sales, product marketing, and demand gen for campaign alignment.
• Mentor junior marketing talent in event planning and stakeholder management.
• Establish standardized event frameworks and best practices across the team.

Skills

Event marketing leadership

Budget management

Vendor negotiation

Mentoring & coaching

Strategic planning

Campaign integration with sales

Education

Bachelor’s degree in Marketing/Business/Communications or equivalent

Tools

Salesforce

Job description

Trimble, Westminster, CO, is seeking an Event Marketing Manager to own North America event strategy across major trade shows and conferences. You will lead budgeting, vendor partnerships, and on-site leadership to deliver high-impact experiences that connect customers with Trimble’s technology and industry visions.

In this senior role, you will mentor talent, align event plans with sales goals, and establish center-of-excellence practices across the portfolio.