Senior B2B E‑commerce Growth Leader

National Carwash Solutions; Frisco (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

National Carwash Solutions in Frisco, TX seeks a Sr. Manager of e-Commerce to own the end-to-end roadmap and drive rapid user and revenue growth for the NCS eStore.

You will lead a cross-functional team, partner with IT and Marketing, and implement CRO, SEO/GEO, SEM, and PunchOut for large corporate accounts, delivering measurable improvements and a scalable development model. The role requires senior B2B e-commerce experience, strong analytics with GA4 and Amplitude, and a proven ability to

Qualifications

• Bachelor's degree in Business Administration, Information Systems, Marketing Management, or related field.
• Minimum of 3 years leading an e-Commerce function, with strong understanding of EDI systems, as well as practical knowledge of SEO/GEO, SEM, CRO best practices.
• Expert-level experience with GA4 and Amplitude required.

Responsibilities

• Own the e-Commerce vision, strategy and execution based on market research, customer feedback, and business objectives.
• Responsible for increasing online revenue and driving traffic to NCS’s eStore.
• Collaborate with Sales, IT and Marketing to develop the digital roadmap outlining future features, functions, and release plans, and ensure its ongoing execution. Examples include, but are not limited to, promotional tools, loyalty programs, and web agents.
• Lead the digital customer experience development process from concept to launch, including planning, development, testing, and internal and external release.
• Communicate digital progress updates, milestones, and the roadmap to internal stakeholders and external customers on a continuous and consistent basis.
• Define and track key performance indicators (KPIs) to measure digital performance.
• Monitor market trends and the competitive landscape to identify opportunities for innovation, differentiation, or best-in-class alternatives.
• Collaborate closely with Marketing/Creative, Supplier Management and Finance teams to develop and execute a comprehensive e-Commerce promotional calendar.
• Support the execution of e‑mail marketing initiatives, ensuring e‑mail campaigns are integrated with onsite landing pages and promotional cycles.
• Develop robust Search Engine Optimization (SEO) strategies that include Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility within AI-driven search results and LLMs.
• Act as the internal lead for Google Analytics 4 and Amplitude, working in close partnership with the IT Product Manager to monitor KPIs and extract insights that can be translated into actionable site optimizations.
• Gather customer feedback and utilize heatmaps and session recordings to identify pain points in the checkout funnel and work with the IT team to implement data‑backed solutions focused on providing a frictionless digital customer experience.
• Stand up SEM efforts, including clearly defining the strategy and key objectives, managing the third‑party agency budget/relationship and continuously reviewing KPIs.
• Quarterback the deployment of NCS’s PunchOut offering to large corporate accounts.
• Provide digital training and support to internal teams and customers (as needed).

Skills

e-Commerce leadership

EDI systems knowledge

GA4

Amplitude

SEO GEO SEM CRO

Education

Bachelor's degree in Business Administration, Information Systems, Marketing Management, or related

Tools

GA4

Amplitude

PunchOut

Job description

National Carwash Solutions in Frisco, TX seeks a Sr. Manager of e-Commerce to own the end-to-end roadmap and drive rapid user and revenue growth for the NCS eStore.

You will lead a cross-functional team, partner with IT and Marketing, and implement CRO, SEO/GEO, SEM, and PunchOut for large corporate accounts, delivering measurable improvements and a scalable development model. The role requires senior B2B e-commerce experience, strong analytics with GA4 and Amplitude, and a proven ability to