Ecommerce Growth Manager - D2C & SEO Lead

Camco; Greensboro (NC); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

401k with company match

Health insurance

Paid time off

Flexible schedule

Job summary

Camco is seeking a strategic Ecommerce Marketing Manager to drive digital commerce across CAMCO.net, dealer portal, and D2C channels. You will own strategy and execution, partnering with IT and Sales to deliver measurable growth.

The role requires strong analytical thinking, hands-on project leadership, and experience with SEO, analytics, and PIM/DAM data management. You will build dashboards and measure ROI to inform leadership decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Ecommerce, or a related field.
• 4+ years in ecommerce, digital marketing, or D2C strategy roles.
• Experience with SEO, web analytics (Google Analytics), and building performance dashboards.
• Familiarity with PIM/DAM platforms and product data management is a strong plus.
• Cross-functional collaboration with IT, Sales, and Marketing stakeholders is essential.

Responsibilities

• Own and execute Camco’s ecommerce strategy across four pillars: corporate site experience, D2C, dealer portal support, and content management (PIM/DAM).
• Conduct full audits of CAMCO.net, the dealer portal, and existing D2C activity to establish KPI baselines for sessions, bounce rate, conversion rate, and revenue.
• Lead SEO strategy and execution to grow organic traffic and improve search rankings for priority product categories.
• Build and maintain analytics dashboards to track ecommerce performance and report ROI to leadership.
• Develop Camco’s direct-to-consumer (D2C) strategy, including consumer journey mapping, email/warranty-based data capture, and D2C revenue tracking.
• Partner with the dealer network and internal teams to improve dealer portal self-service capabilities, including ordering, product lookup, account management, and warranty/claims support.
• Support dealer marketing programs, including co-branded assets, seasonal campaigns, and new product alerts.
• Lead product information and digital asset management (PIM/DAM) initiatives — auditing product data, closing content gaps, and coordinating with retail partners such as Amazon and Walmart on enriched product content.
• Collaborate cross-functionally with IT, Sales, and Marketing to align data flows between ERP, PIM, DAM, and ecommerce/retailer channels.
• Stay current on ecommerce, SEO, and digital commerce trends and the competitive landscape.

Skills

Strategic thinker

Cross-functional collaboration

Project management

Analytical mindset

Data-driven

Communication skills

SEO familiarity

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

PIM/DAM platforms

ERP integration

Job description

Camco is seeking a strategic Ecommerce Marketing Manager to drive digital commerce across CAMCO.net, dealer portal, and D2C channels. You will own strategy and execution, partnering with IT and Sales to deliver measurable growth.

The role requires strong analytical thinking, hands-on project leadership, and experience with SEO, analytics, and PIM/DAM data management. You will build dashboards and measure ROI to inform leadership decisions.