Senior B2B Digital Marketing Lead – Demand Gen

ASUS; Fremont (CA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Bonuses

Medical

Dental

Vision

Life insurance

AD&D insurance

Paid Time Off

EAP

401(k)

Job summary

ASUS is seeking a Senior Commercial Digital Marketing Specialist to grow the US B2B commercial business by planning, executing, and optimizing integrated digital marketing programs across paid, owned media, and demand-gen initiatives.

You will lead full-funnel campaigns, manage budgets, and work with product marketing, sales, and eCommerce to drive awareness, engagement, and conversions. Strong analytical skills and English communication are essential.

Qualifications

• Bachelor's degree in marketing, business, communications, analytics, or related field, or equivalent practical experience.
• 5+ years of digital marketing, B2B/commercial demand generation, media planning, paid media, or agency experience.

Responsibilities

• Plan, execute, and optimize full-funnel B2B digital marketing campaigns across paid media channels (Google, Microsoft Advertising, LinkedIn, Meta, programmatic).
• Develop audience, channel, and full-funnel strategies to drive awareness, consideration, lead generation, and eCommerce conversions.
• Manage owned digital touchpoints: websites, landing pages, content publishing, SEO recommendations to improve UX and performance.
• Drive traffic, lead generation, and conversions through demand generation programs (content promotion, webinars, landing pages).
• Support ABM in partnership with marketing, sales, agencies, and vendors through targeting and personalized content.

Skills

B2B demand generation

Paid media execution

Owned-media optimization

Campaign analytics

SEO fundamentals

Budget management

Cross-functional collaboration

English communication

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

LinkedIn Ads

Programmatic media platforms

CRM/Marketing automation

Job description

ASUS is seeking a Senior Commercial Digital Marketing Specialist to grow the US B2B commercial business by planning, executing, and optimizing integrated digital marketing programs across paid, owned media, and demand-gen initiatives.

You will lead full-funnel campaigns, manage budgets, and work with product marketing, sales, and eCommerce to drive awareness, engagement, and conversions. Strong analytical skills and English communication are essential.