Senior B2C Digital Campaigns Lead

Asus; Fremont (CA); Híbrido; USD 90.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonuses

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D insurance

Paid Time Off

EAP

401(k)

Descripción de la vacante

ASUS in the United States seeks a Senior B2C Digital Marketing Specialist to own planning, execution, and measurement of digital programs for consumer laptops and related devices in the U.S. market.

They will lead cross‑functional campaigns across paid media, retail media, and owned channels, translating business priorities into impactful messaging, assets, and landing pages, with data guiding optimization.

Formación

• Bachelor’s degree in marketing, advertising, or related field.
• At least 5 years of hands-on digital marketing experience.
• Experience with GA4, GTM, Looker Studio, or Power BI preferred.

Responsabilidades

• Lead digital campaign planning from strategy to activation, optimization, and post-campaign analysis.
• Plan, launch, and optimize paid media across platforms like Google Ads, Meta, TikTok, and programmatic channels.
• Own budget pacing, optimization, and reallocations to drive outcomes.
• Develop measurement frameworks, set KPI targets, and produce performance reports.
• Collaborate with product marketing, creative, channel, and web teams to improve owned pages.
• Analyze consumer behavior and market trends to surface optimization recommendations.
• Manage agencies, publishers, and technology partners with clear expectations.

Conocimientos

Campaign planning

Paid media management

Analytics & measurement

Cross-functional collaboration

Communication skills

Stakeholder management

Educación

Bachelor's degree in marketing, advertising, communications, business, analytics, or related field

Herramientas

GA4

Google Tag Manager

Looker Studio

Power BI

Descripción del empleo

ASUS in the United States seeks a Senior B2C Digital Marketing Specialist to own planning, execution, and measurement of digital programs for consumer laptops and related devices in the U.S. market.

They will lead cross‑functional campaigns across paid media, retail media, and owned channels, translating business priorities into impactful messaging, assets, and landing pages, with data guiding optimization.