Brand Social Media Lead — Influencer Strategy & Growth

ASUSTeK Computer Inc.; Fremont (CA); Sur place; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

bonuses

medical

dental

vision

life insurance

AD&D insurance

Paid Time Off

EAP

401(k)

Résumé du poste

ASUS is seeking a Social Media Manager for the US market to own the brand's social presence end-to-end from strategy to execution.

You will develop quarterly content plans, coordinate production across writers, photographers, and creators, and recruit top influencers to drive engagement and product launches. This role collaborates with internal teams and external partners to maximize brand impact in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field with 5+ years in social media marketing, influencer marketing, or brand marketing.
• OR associate degree with 8+ years of experience as above.
• Experience in consumer tech or lifestyle preferred.

Responsabilités

• Strategize and grow ASUS's brand presence across all major social media & community platforms, drive consistent brand voice, audience engagement, and account health.
• Develop quarterly content strategies and manage publishing calendars, initiate campaigns aligned to brand priorities, and product launches.
• Coordinate content production including copywriting, creative briefs, photography, video and short-form content.
• Identify, recruit, and manage relationships with relevant KOLs, influencers, creators and brand ambassadors; negotiate partnerships, campaigns, timelines and budgets.
• Stay up to date on social media trends, platform updates, competitive analysis and best practices.
• Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners.
• Manage social account growth, community SOV, campaign execution through performance analysis and reporting.

Connaissances

Social media marketing

Influencer marketing

Brand marketing

Content strategy

Cross-functional collaboration

Formation

Bachelor’s degree in Marketing/Advertising/Business/Communications

Associate degree + 8+ years experience

Outils

Influencer management tools

Analytics platforms

Description du poste

ASUS is seeking a Social Media Manager for the US market to own the brand's social presence end-to-end from strategy to execution.

You will develop quarterly content plans, coordinate production across writers, photographers, and creators, and recruit top influencers to drive engagement and product launches. This role collaborates with internal teams and external partners to maximize brand impact in a fast-paced environment.