B2B Digital Marketing Lead: Demand Gen & ABM

ASUSTeK Computer Inc.; Fremont (CA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Bonuses

Medical

Dental

Vision

Life insurance

AD&D insurance

Paid Time Off

Employee Assistance Program

401(k)

Job summary

ASUS is seeking a Senior B2B Digital Marketing Specialist to help grow the US Commercial business by planning, executing, and optimizing integrated B2B digital marketing programs across paid media, owned media, and digital demand generation for ASUS commercial products and solutions.

You will drive awareness, consideration, leads, and conversions while coordinating with product marketing, sales, and agencies to optimize campaigns across ASUS-owned sites, eShop, and partner channels.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years in digital marketing, B2B demand generation, or agency work.
• Ability to manage multiple campaigns, vendors, budgets, and deadlines.

Responsibilities

• Plan, execute, and optimize full-funnel B2B digital campaigns across paid media.
• Develop audience, channel, and full-funnel strategies for awareness to conversions.
• Manage owned digital touchpoints, pages, and SEO recommendations.
• Drive traffic, leads, and conversions via demand-gen programs.
• Support ABM with content, media activation, and reporting.
• Coordinate cross-functional partners to execute integrated campaigns.
• Track performance, pixels, events, dashboards; manage budgets and ROI.
• Stay current on industry trends and partner networks.

Skills

B2B demand generation

Paid media execution

Audience targeting

Campaign analytics

Cross-functional collaboration

Budget management

SEO fundamentals

English communication

Education

Bachelor's degree

Tools

CRM workflows

Marketing automation

Tag management

ABM platforms

Job description

ASUS is seeking a Senior B2B Digital Marketing Specialist to help grow the US Commercial business by planning, executing, and optimizing integrated B2B digital marketing programs across paid media, owned media, and digital demand generation for ASUS commercial products and solutions.

You will drive awareness, consideration, leads, and conversions while coordinating with product marketing, sales, and agencies to optimize campaigns across ASUS-owned sites, eShop, and partner channels.