Senior B2B Customer Marketing Strategist

Solstice Advanced Materials; Houston (TX); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short-Term Disability

Long-Term Disability

401(k) match

Paid Time Off

Parental Leave

Holidays

Job summary

Solstice Advanced Materials is seeking a Sr Customer Marketing Specialist to drive customer engagement and loyalty through strategic marketing for the Refrigerant and Applied Solutions group. The role involves collaborating with sales, analyzing market trends, and delivering impactful campaigns to grow revenue.

The position can be based in Morris Plains, NJ or Houston, TX, reporting to the Sr Director of Customer Marketing, RAS.

Qualifications

• 5+ years of proven track record in delivering measured results through planning, managing, executing and measuring broad based marketing initiatives in a B2B environment.
• 5+ years of experience with effective communication of strategy to customers, content development, and project management.
• Proficiency in Microsoft 365; strong business writing and editing skills.

Responsibilities

• Lead the development and execution of digital (webinars, podcasts, videos) and live experience campaigns, including email, social media, new product launches, and digital promotions to drive traffic and attendance.
• Manage the customer journey for digital and live experiences (conferences, trade shows, onstage appearances, meetings and events), ensuring a seamless and personalized experience across all touchpoints.
• Develop and execute customer case studies and co-marketing strategies to drive customer engagement and loyalty, aligning with channel management teams, which contribute to the RAS business growth and impact.
• Manage stakeholder communications, sales enablement collateral, and digital asset library.
• Work with cross-functional teams, including sales and offering management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns.
• Analyze market trends and customer data to identify content opportunities and provide insights for improvement, including thought leadership and derivative content strategies.
• Capture key performance indicators (KPIs) and measurements of campaign ROI, interfacing with internal agency and regional marketing colleagues for comprehensive reporting.
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions.
• Coordinate with external vendors and agencies, ensuring deliverables are met on time and within budget.
• Work with creative services to develop compelling marketing collateral and assets.

Skills

Marketing strategy

B2B marketing

Project management

Communication skills

Microsoft 365

Tools

Salesforce

Marketo

WorkFront

PowerBI

PowerAutomate

PowerApps

Job description

Solstice Advanced Materials is seeking a Sr Customer Marketing Specialist to drive customer engagement and loyalty through strategic marketing for the Refrigerant and Applied Solutions group. The role involves collaborating with sales, analyzing market trends, and delivering impactful campaigns to grow revenue.

The position can be based in Morris Plains, NJ or Houston, TX, reporting to the Sr Director of Customer Marketing, RAS.