Senior B2B Content Marketing Lead — AI-Driven, Social

Bazeta; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Block is seeking a Senior B2B Content Marketing Lead to own our always-on content engine for the B2B audience. You will shape and execute the content strategy, collaborating with marketing, product, and sales to bring stories to life across social channels, thought leadership, customer storytelling, and product narratives.

You will manage a calendar across priority themes and campaigns, develop AI-assisted workflows, and measure performance to refine topics and distribution.

Qualifications

• 6+ years of experience developing B2B content and integrated campaigns.
• Ability to turn complex business topics into clear, compelling content for professional audiences.
• Strong storytelling instincts, hooks, pacing, and audience relevance.

Responsibilities

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co-marketing programs with sellers.
• Create content programs that bring Block’s industry POV, customer and partner stories, and product narratives to life.
• Develop thought leadership content to participate in timely industry conversations.
• Support customer storytelling and case-study efforts by shaping strong story angles for social formats.
• Translate business priorities into clear concepts, briefs, series, and distribution plans.
• Use AI tools to support content development from research to production planning.

Skills

B2B content marketing

Social-first content

Thought leadership

Content calendars

AI in content workflows

Cross-functional collaboration

Project management

Tools

AI tools

Job description

Block is seeking a Senior B2B Content Marketing Lead to own our always-on content engine for the B2B audience. You will shape and execute the content strategy, collaborating with marketing, product, and sales to bring stories to life across social channels, thought leadership, customer storytelling, and product narratives.

You will manage a calendar across priority themes and campaigns, develop AI-assisted workflows, and measure performance to refine topics and distribution.