Senior B2B Content Marketing & Demand Gen Specialist

OpenAI; San Francisco (CA); Hybrid; USD 227,000 - 252,000; Full time

Benefits offered by this job

Equity offered

Job summary

OpenAI is seeking a Content Marketing Manager, Demand Generation in San Francisco to turn foundational B2B messaging and launches into compelling content for various industries and audiences.

You will create webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials, and build modular content frameworks that can be reused across contexts while preserving a coherent central narrative.

Qualifications

• 7+ years in B2B content marketing or editorial.
• Exceptional writer with portfolio showing adaptation of source material.
• Ability to translate complex B2B topics into clear content.

Responsibilities

• Partner with Product Marketing and Demand Generation to define content plans for priority programs.
• Create and adapt content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials.
• Turn core assets into reusable modules for different industries and audiences.
• Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
• Find strong narrative or value propositions in source material and translate into clear content.
• Collaborate with Demand Generation and channel partners for audience-focused content design.
• Use audience signals to improve future content structure and reuse.
• Establish repeatable frameworks and templates to increase ROI of content investments.
• Maintain editorial quality across a high volume of interconnected assets.

Skills

Content marketing

Editorial writing

Storytelling

Cross-functional

B2B marketing

Strategy

Job description

OpenAI is seeking a Content Marketing Manager, Demand Generation in San Francisco to turn foundational B2B messaging and launches into compelling content for various industries and audiences.

You will create webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials, and build modular content frameworks that can be reused across contexts while preserving a coherent central narrative.