Content Marketing Manager, Demand Generation

Triwill Group; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

OpenAI in San Francisco is seeking a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, research, launches, events, and product workflows into the right content for different industries, audiences and stages of the customer journey.

You’ll craft content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials, while building modular frameworks for reuse and alignment with product and channel strategy.

Qualifications

• 7+ years in B2B content marketing, editorial, or integrated campaigns.
• Exceptional writer with a portfolio showing adaptation of source material.
• Translate complex product topics into clear, engaging content.
• Identify strongest narratives and value propositions within large material.
• Create content across industries, functions, buyer groups, and stages.
• Understand audience and channel needs; collaborate with Demand Gen without losing narrative.
• Produce high-quality assets and scalable systems for future work.
• Combine editorial judgment with speed for large volumes.

Responsibilities

• Partner with Product Marketing, Demand Gen, and other writers to plan priority content.
• Create and adapt content across webinars, flagship guides, ebooks, blogs, and proof materials.
• Turn core assets into reusable modules for industries, business lines, and audiences.
• Develop awareness, consideration, and decision-stage content while preserving central narrative.
• Find compelling proof points and translate into clear, useful content.
• Collaborate with channel partners to suit audience and distribution needs.
• Use performance signals to improve future content structure and reuse.
• Establish repeatable frameworks, templates, and practices for content ROI.

Skills

Content marketing

Editorial excellence

B2B storytelling

Demand generation

Strong writing

Education

Bachelor's degree in Marketing/Communications

Tools

Content management systems

Webinars platforms

Job description

About the Team

The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value.

We partner closely with Product Marketing, Demand Generation, Customer Education, Sales, and other teams to create content that is useful on its own and supports the broader customer journey.

We value people who are eager to learn, have a bias for action, and look beyond the immediate deliverable. We build the tools, systems, and shared practices that help the whole team produce better work over time.

About the Role

We’re looking for a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into the right content for different industries, lines of business, audiences, and stages of the customer journey.

You’ll create content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials. You’ll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch.

You’ll work closely with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative.

This is a senior individual-contributor role for a hands‑on marketer, writer, and editor. It does not include people management or ownership of the broader content portfolio.

This is a hybrid role and will be based in SanFrancisco, Monday through Wednesday. Thursday and Friday are work‑from‑home days, with occasional in‑office attendance as needed for live webinars.

In this role, you will

• Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define the content plan for priority programs.
• Create and adapt content across webinars, flagship guides and ebooks, thought‑leadership blogs, solution and buyer guides, customer proof, and decision‑enablement materials.
• Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
• Develop awareness‑, consideration‑, and decision‑stage versions of priority content while preserving the central narrative.
• Find the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
• Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.
• Use audience and performance signals to improve how future content is structured, packaged, and reused.
• Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
• Maintain strong editorial quality across a high volume of interconnected assets.

You might thrive in this role if you

• Have 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
• Are an exceptional writer and editor with a portfolio showing how you adapted substantive source material for different B2B audiences and contexts.
• Can translate complex B2B product and business subject matter into content that is clear without becoming simplistic.
• Know how to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
• Have experience creating B2B content across industries, business functions, buyer groups, or stages of the customer journey.
• Understand B2B audience and channel needs and can collaborate closely with Demand Generation without losing the integrity of the central narrative.
• Can create both high‑quality individual assets and the systems that make future work faster and more consistent.
• Combine strong editorial judgment with speed, precision, and comfort working across a high volume of interconnected work.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general‑purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s affirmative action and equal employment opportunity policy statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the SanFrancisco Fair Chance Ordinance, the LosAngeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated LosAngeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non‑public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non‑compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.

OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.