Senior Audience Strategy & Campaign Lead

Publicis Groupe; New York (NY); On-site; USD 121,000 - 224,000; Full time

Benefits offered by this job

Flexible time off

Parental/new child leave

401(k) and retirement benefits

Professional development

Job summary

Epsilon is seeking a Senior Advisor, Audience Strategy & Campaign Planning to lead omnichannel audience planning and translate customer intelligence into actionable marketing recommendations across paid and owned channels.

The role requires 7+ years in audience/customer/marketing strategy, with strong leadership, strategic thinking, and executive communication skills. Travel a few days per month is expected.

Qualifications

• 7+ years of experience in audience strategy, customer strategy, marketing strategy, consumer insights, CRM/lifecycle marketing, media strategy, consulting, analytics-informed strategy, or related disciplines.

Responsibilities

• Lead omni-channel campaign planning workstreams from business objective through audience recommendation to activation readiness.
• Define campaign design targets by identifying the audiences with the greatest opportunity to drive desired business outcomes.
• Synthesize customer data, audience insights, research, campaign learnings, and business priorities to develop omnichannel audience strategies.
• Translate customer intelligence into actionable recommendations by identifying audience motivations, barriers, needs, and growth opportunities that inform marketing strategy and personalization efforts.

Skills

Audience strategy

Campaign planning

Cross-functional leadership

Executive communication

Data-driven marketing

Omnichannel marketing

Travel flexibility

PowerPoint

Excel

CRM

Tools

PowerPoint

Excel

CRM

Job description

Epsilon is seeking a Senior Advisor, Audience Strategy & Campaign Planning to lead omnichannel audience planning and translate customer intelligence into actionable marketing recommendations across paid and owned channels.

The role requires 7+ years in audience/customer/marketing strategy, with strong leadership, strategic thinking, and executive communication skills. Travel a few days per month is expected.