Senior Audience Analytics & Strategy Lead

Omnicom Media; Rapid City (SD); On-site; USD 120,000 - 170,000; Full time

Job summary

Omnicom Media in Rapid City seeks an Associate Director, Audience Analytics to lead audience strategy development and analytics for client media planning. You will own complex audience workstreams and serve as an expert to internal teams and clients.

You will work hands-on with audience platforms, manage 1PD/2PD/3PD data, and collaborate with Planning and Activation to implement addressable initiatives. Strong communication and project management are essential.

Qualifications

• 5-7 years of professional experience in audience strategy, media analytics, paid media, or a related field.
• 2-3 years of agency experience with hands-on work in audience development and analytics.
• Hands-on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).
• Strong understanding of audience segmentation, targeting, and media addressability.
• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).
• Familiarity with data analysis and visualization tools (e.g., Excel).
• Strong analytical skills with the ability to work with data and draw meaningful conclusions.
• Solid communication, interpersonal, and presentation skills.
• Ability to manage multiple projects and work effectively in a collaborative environment.
• Comfortable with ambiguity and adaptability in a fast-paced agency environment.

Responsibilities

• Support audience strategy development and segmentation.
• Build and maintain audiences using 1PD, 2PD, and 3PD data sources.
• Research market trends and inform targeting recommendations.
• Create and deliver audience insight presentations for clients.
• Support 1PD onboarding and data integration into platforms.
• Collaborate with Planning and Activation teams for addressable channels.
• Identify opportunities to leverage data to improve client goals.

Skills

Audience strategy

Media analytics

Data analysis

Communication

Project management

Collaboration

SQL knowledge

Education

Bachelor's degree in marketing, business, or a related field

Tools

Omni

LiveRamp

Adobe

The Trade Desk

Google Marketing Platform

Acxiom

Nielsen

ComScore

MRI Simmons

YouGov

Job description

Omnicom Media in Rapid City seeks an Associate Director, Audience Analytics to lead audience strategy development and analytics for client media planning. You will own complex audience workstreams and serve as an expert to internal teams and clients.

You will work hands-on with audience platforms, manage 1PD/2PD/3PD data, and collaborate with Planning and Activation to implement addressable initiatives. Strong communication and project management are essential.