Marketing Data & Audiences Leader — Remote & CDP Strategy

Citizens Financial; United States; On-site; USD 197,000 - 295,000; Full time

Job summary

Citizens Financial is seeking a Marketing Data & Audiences Lead to define and execute the company’s marketing data and audience strategy, building a data foundation for acquisition, growth, retention, personalization, and measurement across segments and lines of business.

This senior product management role leads CDP strategy, audience management capabilities, and marketing data products, partnering across Marketing, Business, Engineering, and Enterprise Data teams to deliver scalable data

Qualifications

• Bachelor's Degree required.

Responsibilities

• Define the vision, strategy, and multi-year roadmap for Citizens' marketing data, audience, and Customer 360 capabilities.
• Lead the evaluation, selection, implementation, and adoption of a Customer Data Platform (CDP), ensuring the platform delivers measurable business value.
• Define Marketing's data architecture strategy to standardize, connect, and activate data across Customer 360 and CDP for scalable audience management, personalization, and measurement.
• Define reusable marketing data attributes, audience frameworks, and governance standards for scalable activation across channels.
• Partner with Marketing, Business, Engineering, and Enterprise Data teams to define audience requirements and capability roadmaps.
• Translate business strategy into scalable data, platform, and capability requirements with Engineering and Enterprise Data teams.
• Build and lead a high-performing team responsible for customer data strategy, audience management, CDP enablement, and marketing data products.
• Develop and manage the product roadmap, prioritize investments, establish operating model, and ensure initiatives deliver measurable business value.

Skills

Marketing Technology

Product Management

Customer Data

Audience Strategy

Analytics

Data Products

Investment Priorities

Education

Bachelor's Degree

Master's Degree preferred

Tools

CDP

Adobe Experience Platform

Identity Resolution

Data Governance

Job description

Citizens Financial is seeking a Marketing Data & Audiences Lead to define and execute the company’s marketing data and audience strategy, building a data foundation for acquisition, growth, retention, personalization, and measurement across segments and lines of business.

This senior product management role leads CDP strategy, audience management capabilities, and marketing data products, partnering across Marketing, Business, Engineering, and Enterprise Data teams to deliver scalable data