Senior Audience Analytics Lead

Adelphi Group; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

Adelphi Group in New York is seeking an experienced Analytics Lead to align audience insights with client business goals. You will direct client engagements, oversee audience creation roadmaps, and drive the development of reports and dashboards from diverse data sources including first-party CRM data.

The role requires 5-7 years in analytics, a background in media technology, and strong SQL, Excel, and visualization skills using tools like Tableau or Alteryx.

Qualifications

• Bachelor's in quantitative or science discipline preferred.
• 5-7 years analytics experience required.
• Media Agency or Media Technology background required.
• Experience in developing and managing project plans and/or roadmaps.
• Proficiency in SQL; R or Python strongly preferred.
• Strong Excel skills with complex formulas and data automation; VBA preferred.
• Experience with media ad servers, platforms, and website data.

Responsibilities

• Serve as a strategic partner aligning audience analytics with client goals and objectives.
• Lead complex client engagements across projects related to the client’s data management platform.
• Oversee audience creation by developing roadmaps for custom audience solutions.
• Contribute to development of audience analytics reports and dashboards.
• Generate visualizations and insights from multiple data sources including CRM data.
• Collaborate with planning, strategy, research, programmatic and investment teams.
• Mentor and manage junior team members’ development in analytical and professional realms.
• Apply critical thinking to uncover media and marketing opportunities.
• Contribute to department capabilities in media and communications channels.

Education

Bachelor's degree in quantitative or science discipline

Tools

SQL

R or Python

Excel

Alteryx

Tableau

AWS

BigQuery

Media Ad Server

Job description

Adelphi Group in New York is seeking an experienced Analytics Lead to align audience insights with client business goals. You will direct client engagements, oversee audience creation roadmaps, and drive the development of reports and dashboards from diverse data sources including first-party CRM data.

The role requires 5-7 years in analytics, a background in media technology, and strong SQL, Excel, and visualization skills using tools like Tableau or Alteryx.