Senior Data & Analytics Lead, Insights & Strategy

OMD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

OMD in New York is seeking a senior data and analytics professional to drive client insights through advanced analytics, measurement planning and audience segmentation.

You will mentor analysts, present POVs to clients, partner with planning and investment teams on budgets, and stay ahead of industry trends.

The role requires a university degree and 5–7 years of data and analytics experience in advertising or digital consulting.

Qualifications

• A university degree and 5–7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Responsibilities

• Understand client's strategic issues and initiatives; identify opportunities.
• Deliver clear, actionable insights and compelling narratives through analytics.
• Develop and execute measurement plans for campaigns.
• Present reports and POVs to clients by phone and in person.
• Lead, mentor and train analysts and managers.
• Collaborate with Planning and Investment teams on budgets and optimization.
• Stay updated with industry trends and developments.

Skills

Marketing analytics

Media planning experience

Audience targeting

Analytic problem solving

Client relationship

Communication skills

Team leadership

Training/coaching

Ambiguity tolerance

Business writing/presentation

Education

University degree

Job description

OMD in New York is seeking a senior data and analytics professional to drive client insights through advanced analytics, measurement planning and audience segmentation.

You will mentor analysts, present POVs to clients, partner with planning and investment teams on budgets, and stay ahead of industry trends.

The role requires a university degree and 5–7 years of data and analytics experience in advertising or digital consulting.