Senior Associate, Retail Programmatic Commerce

WPP Media Limited; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Paid time off

Job summary

WPP Media Limited is seeking a Senior Associate, Programmatic Commerce in New York to drive tactical activations and day-to-day management of programmatic media across retailer networks and DSPs. You will contribute to audience and creative strategy, research, campaign setup, and reporting to maximize retail media investments for client accounts.

The role requires experience in biddable media, strong analytical skills, and the ability to collaborate with internal teams and external partners in a

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, or Advertising or equivalent experience
• 2+ years in biddable performance media or paid ecommerce with retail programmatic focus
• Experience managing and optimizing campaigns across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
• Strong analytical skills with ability to derive insights from data
• Collaborative with internal teams and external partners
• Self-starter in a fast-paced environment
• Proficient in Microsoft Office (Excel, PowerPoint, Outlook)

Responsibilities

• Manage programmatic media activations across several retailer networks and DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.)
• Execute campaign setup, bid recommendations, and budgeting using tools like Pacvue, Skai, and Epsilo
• Optimize accounts to meet KPIs; audit and review digital creative tags and provide guidance to Ad Ops
• Ensure campaign compliance with GroupM guidelines and best practices
• Prepare weekly, monthly, and quarterly performance reports
• Identify insights and optimizations from historical data and competitive research
• Address technical issues with programmatic serving
• Understand key drivers of performance on ecommerce platforms and marketplaces
• Assist with reconciliation, invoicing, trafficking, and data mapping to internal platforms

Skills

Programmatic media management

Campaign optimization

Bid management tools

Campaign reporting

Analytics

Retail media knowledge

Cross-team collaboration

Office suite proficiency

Education

Bachelor’s degree or equivalent

Tools

Pacvue

Skai

Epsilo

Job description

WPP Media Limited is seeking a Senior Associate, Programmatic Commerce in New York to drive tactical activations and day-to-day management of programmatic media across retailer networks and DSPs. You will contribute to audience and creative strategy, research, campaign setup, and reporting to maximize retail media investments for client accounts.

The role requires experience in biddable media, strong analytical skills, and the ability to collaborate with internal teams and external partners in a