Programmatic Commerce Associate — Retail Media Growth

wppmedia; United States; Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

WPP Media, the AI-driven media operating unit of WPP, is seeking a Senior Associate, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic campaigns across retailer networks and DSPs.

You will shape audience and creative strategy, conduct competitive research, set up campaigns, manage budgets, and produce regular performance reporting to maximize client retail media investment.

Qualifikationen

• 2+ years of experience in biddable performance media or paid ecommerce, with focus on retail programmatic execution.
• Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising.
• Experience managing campaigns across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta).
• Strong analytical skills to analyze data and derive insights.
• Ability to collaborate with internal teams and external partners.

Aufgaben

• Manage programmatic activations across retailer networks and DSPs like Amazon, CitrusAd, Criteo, The Trade Desk, Walmart.
• Execute campaign setup, bid recommendations, and budgeting to meet client KPIs.
• Audit and guide Ad Ops on verification requirements and creative tags.
• Prepare weekly, monthly, and quarterly campaign performance reports.
• Identify insights and optimizations from historical data and competitive research.
• Address technical issues with programmatic campaign serving.

Kenntnisse

Programmatic media activation

Campaign setup & budgeting

Campaign optimization

Reporting & insights

Retail media networks

DSP platforms

Data analysis

Ausbildung

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Jobbeschreibung

WPP Media, the AI-driven media operating unit of WPP, is seeking a Senior Associate, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic campaigns across retailer networks and DSPs.

You will shape audience and creative strategy, conduct competitive research, set up campaigns, manage budgets, and produce regular performance reporting to maximize client retail media investment.