Senior Associate, Commerce Programmatic

wppmedia; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

WPP Media, the AI-driven media operating unit of WPP, is seeking a Senior Associate, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic campaigns across retailer networks and DSPs.

You will shape audience and creative strategy, conduct competitive research, set up campaigns, manage budgets, and produce regular performance reporting to maximize client retail media investment.

Qualifications

• 2+ years of experience in biddable performance media or paid ecommerce, with focus on retail programmatic execution.
• Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising.
• Experience managing campaigns across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta).
• Strong analytical skills to analyze data and derive insights.
• Ability to collaborate with internal teams and external partners.

Responsibilities

• Manage programmatic activations across retailer networks and DSPs like Amazon, CitrusAd, Criteo, The Trade Desk, Walmart.
• Execute campaign setup, bid recommendations, and budgeting to meet client KPIs.
• Audit and guide Ad Ops on verification requirements and creative tags.
• Prepare weekly, monthly, and quarterly campaign performance reports.
• Identify insights and optimizations from historical data and competitive research.
• Address technical issues with programmatic campaign serving.

Skills

Programmatic media activation

Campaign setup & budgeting

Campaign optimization

Reporting & insights

Retail media networks

DSP platforms

Data analysis

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Unite

WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines-media, creative, strategy, commerce, and analytics-to operate as one unified team.

Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.

Role Summary & Impact

The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSP's programmatic offerings - from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• Manage programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to pr