Senior Associate, Planning — Omnichannel Media

Adelphi Group; United States; On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

UM in the United States is seeking a Senior Associate, Planning to support the vision and strategic plan for the account. You will help plan and execute media strategies across TV, digital, audio, social, and more, ensuring client success and campaign impact.

The role emphasizes mastery of planning tools, media math, and strong communication skills. A collaborative environment and opportunities to contribute to industry-leading work are highlighted.

Qualifications

• Desire to learn and adapt within UM culture.
• Detail-oriented with strong time management and analytical problem‑solving.
• Able to collaborate across internal and external teams.
• Strong written, verbal communication and presentation skills.
• UM does not require a college degree.

Responsibilities

• Support the creation of omnichannel media plan recommendations, including TV, CTV, Digital, Audio, Social, OOH, and Emerging Media opportunities.
• Develop mastery of syndicated research sources, planning tools, and media math.
• Continue to develop understanding of media planning concepts/process, presentation, and written communication skills.
• Develop and maintain accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries.
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure effective creation and implementation of campaigns.
• Develop strategic POVs of media partner offerings and technology as it relates to client objectives.
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity to derive strategic insights for planning.

Skills

Willingness to learn

Detail-oriented

Time management

Organization

Creative thinking

Analytical skills

Problem-solving

Cross-functional

Communication skills

Presentation skills

No degree required

Media planning

Media buying

Media math

MS Office

Market research tools

Cloud collaboration tools

Tools

MS Office

Job description

UM in the United States is seeking a Senior Associate, Planning to support the vision and strategic plan for the account. You will help plan and execute media strategies across TV, digital, audio, social, and more, ensuring client success and campaign impact.

The role emphasizes mastery of planning tools, media math, and strong communication skills. A collaborative environment and opportunities to contribute to industry-leading work are highlighted.