Senior Associate, Planning

UMW Universal McCann Worldwide LLC; United States; On-site; USD 60,000 - 73,000; Full time

Job summary

Omnicom Group is seeking a Senior Associate, Planning to support the vision and strategic plan for the account, ensuring success across work quality, client relationships, financials and team health. You’ll help plan and execute media strategies integral to the client’s business and launch industry-leading work.

The role requires building omnichannel media plans, mastering research sources and planning tools, and collaborating with clients, vendors and internal teams.

Qualifications

• Exhibits a strong desire to learn and a positive attitude that would complement the UM culture
• Detail‑oriented with strong time management, organization, creative thinking, analytical and problem‑solving skills
• Ability to work effectively cross functionally with internal and external teams
• Strong written, verbal communication, and presentation skills

Responsibilities

• Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Develop a mastery of syndicated research sources, planning tools, and media math
• Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Skills

Time management

Analytical skills

Cross-functional collaboration

Communication skills

Presentation skills

Media planning knowledge

Media math

Microsoft Office

Tools

Microsoft Office

Job description

Agency

UM

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As Senior Associate, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry‑leading work that propels the business forward.

Responsibilities

• Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Develop a mastery of syndicated research sources, planning tools, and media math
• Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Required Skills and Experience

• Exhibits a strong desire to learn and a positive attitude that would complement the UM culture
• Detail‑oriented with strong time management, organization, creative thinking, analytical and problem‑solving skills
• Ability to work effectively cross functionally with internal and external teams
• Strong written, verbal communication, and presentation skills

Desired Skills and Experience

• 1+ years of media planning or buying experience
• Proficient knowledge of basic planning principles and media math
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Ability to quickly learn proprietary tools and processes and experience preferred with third‑party market research, and cloud‑based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.

Compensation

$66,500

Work Location & Attendance Policy

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Company Commitment

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Recruitment Privacy Notice

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Employment Opportunity

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Career Growth

At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.