Senior Associate Director, Communications Planning

Interpublic; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

OMD USA is seeking an Associate Director, Comms Planning to shape how a leading brand connects with consumers through media. You will translate business priorities and audience understanding into communications plans that build relevance and support business growth.

In this hands-on role, you will lead day-to-day comms planning across workstreams, collaborating with Strategy, Data Strategy, analytics and Investment teams to move from insight to activation.

Qualifications

• 6+ years of relevant experience in communications planning, media strategy, integrated media planning or audience strategy.
• Experience leading planning workstreams on a complex account and turning business objectives into recommendations that teams can activate.
• Strong understanding of audience research, segmentation and customer journeys, with the ability to interpret quantitative and qualitative evidence and work effectively with data specialists.
• Broad knowledge of video, social, digital, audio, out-of-home and partnerships, including how channels work together across brand building and demand generation.
• Demonstrated partnership with Investment or activation teams, including briefing, evaluating proposals and navigating delivery constraints.
• Bachelor’s degree or equivalent relevant experience.

Responsibilities

• Develop audience-led communications plans.
• Translate client briefs into clear business and communications objectives, priority audiences and the changes in perception or behavior media needs to drive.
• Combine consumer, category, competitive and cultural insight to identify opportunities for the client.
• Show how the brand’s positioning should influence where, when and how it appears in media.
• Develop communications frameworks that define channel roles, messaging context, sequencing, timing and investment priorities across brand and performance activity.
• Connect audience insight and data to activation.

Skills

Audience research

Strategic planning

Client relationship

Presentation skills

Omni experience

Analytics tools

Education

Bachelor’s degree or equivalent relevant experience

Tools

Research platforms

Job description

OMD USA is seeking an Associate Director, Comms Planning to shape how a leading brand connects with consumers through media. You will translate business priorities and audience understanding into communications plans that build relevance and support business growth.

In this hands-on role, you will lead day-to-day comms planning across workstreams, collaborating with Strategy, Data Strategy, analytics and Investment teams to move from insight to activation.