Senior Associate, Planning

Jobtailor; Illinois; On-site; USD 55,000 - 75,000; Full time

Job summary

Omnicom Media in Illinois is seeking a Planning Associate to support and co-lead cross-channel media plans that meet client objectives.

You’ll analyze audience data, present materials, monitor campaigns, and collaborate with activation, strategy, analytics, and content teams. This role also involves mentoring onboarding and contributing to process improvements within Omnicom Media.

Qualifications

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 1-2 years of experience in media planning or a related field (agency experience preferred).
• Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
• Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
• Effective written and verbal communication skills.
• Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
• Collaborative, proactive, and committed to ongoing learning and professional growth.

Responsibilities

• Support and co-lead the development and execution of integrated, cross-channel media plans addressing client business objectives.
• Analyze audience, market, and campaign data to inform media recommendations and optimize plan performance.
• Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews.
• Monitor campaigns, perform optimizations and post-campaign analyses, and deliver actionable recommendations.
• Maintain understanding of client industries, goals, competitive environments, and evolving media landscapes.
• Mentor and support onboarding and ongoing training for Planning Associates.
• Ensure documentation, project management, and adherence to Omnicom Media processes.
• Collaborate with activation, strategy, analytics, and content teams for seamless plan implementation.
• Apply industry best practices, emerging technologies, and Omnicom Media tools.
• Contribute ideas, solutions, process improvements, and knowledge-sharing activities.

Skills

Media Planning

Data Analysis

Campaign Optimization

Audience Analysis

Market Analysis

Presentation Development

Competitive Review

Post-Campaign Analysis

Documentation

Process Improvement

Education

Bachelor's degree in advertising, marketing, communications, business, or a related field

Tools

Microsoft Excel

Microsoft PowerPoint

Industry-Standard Planning Tools

Omnicom Media Tools

Job description

• Support and co-lead the development and execution of integrated, cross-channel media plans addressing client business objectives.
• Analyze audience, market, and campaign data to inform media recommendations and optimize plan performance.
• Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews.
• Monitor campaigns, perform optimizations and post-campaign analyses, and deliver actionable recommendations.
• Maintain understanding of client industries, goals, competitive environments, and evolving media landscapes.
• Mentor and support onboarding and ongoing training for Planning Associates.
• Ensure documentation, project management, and adherence to Omnicom Media processes.
• Collaborate with activation, strategy, analytics, and content teams for seamless plan implementation.
• Apply industry best practices, emerging technologies, and Omnicom Media tools.
• Contribute ideas, solutions, process improvements, and knowledge-sharing activities.

Requirements

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 1-2 years of experience in media planning or a related field (agency experience preferred).
• Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
• Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
• Effective written and verbal communication skills.
• Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
• Collaborative, proactive, and committed to ongoing learning and professional growth.

Core Competencies

Demonstrates expertise in media planning, data analysis, and client communication, with a strong focus on optimizing campaign performance and mentoring team members. Proficient in utilizing industry-standard tools and best practices to deliver actionable insights and enhance client strategies.

Highest-signal resume keywords

• Media Planning
• Data Analysis
• Client Communication
• Microsoft Excel
• Project Management

Hard Skills

• Media Planning
• Data Analysis
• Campaign Optimization
• Audience Analysis
• Market Analysis
• Presentation Development
• Competitive Review
• Post-Campaign Analysis
• Documentation
• Process Improvement

Soft Skills

• Analytical Skills
• Effective Communication
• Organizational Skills
• Collaboration
• Proactive Learning

Industry Keywords

• Advertising
• Marketing
• Communications
• Business
• Cross-Channel Media

Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• Industry-Standard Planning Tools
• Omnicom Media Tools