Senior Associate, Experience Planning

Hearts & Science; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Associate in Media Planning and Buying to deliver effective media plan recommendations and steward client brands on a daily basis.

The role focuses on developing intimate knowledge of clients’ business, executing media requirements timely and accurately, and collaborating with internal teams to ensure flawless plan execution.

Qualifications

• 1+ year of experience with offline and digital media planning.
• Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital.
• Strong task management and interpersonal communication.
• Ability to collaborate and work as part of a team.
• Strong presentation skills.
• Strong organizational skills.
• Excellent skills in MS Office (Excel, Word, PowerPoint).
• Basic knowledge of 3rd Party Ad Serving.
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools.

Responsibilities

• Participate in an audience‑first strategic planning philosophy.
• Seek a consumer‑centric view in all strategic thinking.
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.
• Provide point‑of‑view on various offerings in the marketplace.
• Participate in brainstorming sessions.
• Create media plan recommendations and alternatives.
• Select media vehicles and determine scheduling.
• Investigate creative, innovative approaches to strategically reach the target consumer.
• Analyze competitive activity in the marketplace.
• Execute the media plan.
• Recommend optimizations after reviewing the campaign results.
• Generate tactical alternatives based on client needs and requests.
• Measure media performance to determine the extent to which the original objectives and strategies were met.
• Respond to the flow of client media‑related issues. Be aware of the need to create solutions and resolve problems.
• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans.
• Study demographic data and consumer profiles to identify desired target audiences.
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business.
• Have a complete grasp on budgets and revenues.

Skills

Media planning

Digital media

Presentation skills

Interpersonal communication

Team collaboration

Organizational skills

MS Office

3rd party ad serving (basic)

Tools

MS Office

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Media billing tools

Job description

Senior Associate – Media Planning and Buying

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‑to‑day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Qualifications

• 1+ year of experience with offline and digital media planning
• Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party Ad Serving
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience‑first strategic planning philosophy
• Seek a consumer‑centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point‑of‑view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine the extent to which the original objectives and strategies were met
• Respond to the flow of client media‑related issues. Be aware of the need to create solutions and resolve problems
• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
• Have a complete grasp on budgets and revenues

Salary & Location

New York: $40,000.00 – $75,000.00

EEO Statement

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.