Supervisor, Media Planning

Jobtailor; Colorado; On-site; USD 70,000 - 95,000; Full time

Job summary

Jobtailor seeks an experienced media planner to own a key client list, lead day-to-day communications, and drive end-to-end media initiatives. You will develop strategic recommendations, manage budgets, and collaborate with activation, analytics, CRM, strategy, and finance teams to advance client objectives.

You will mentor junior partners, build audiences with syndicated tools, and guide media vendors while staying ahead of industry trends and optimizing campaigns.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 3–4 years of media planning experience desired.
• Ability to apply a strategic filter to solve client challenges.
• Strong knowledge of traditional media channels; digital understanding a plus.
• Ability to think critically and apply a strategic approach to plans and projects.
• Collaborates well with Creative, Media, PM, and Finance teams.
• Effective communication within a team and with media sales reps.
• Passion for media and advertising; strong math skills.
• Able to multitask and meet deadlines.
• Experience with MRI-Simmons, Kantar, MediaTools, and related tools.

Responsibilities

• Own a key client list, lead day-to-day client communication on media, and manage projects internally.
• Develop strategic and tactical media recommendations aligned with client objectives.
• Manage a team while balancing delegation with project support.
• Train junior partners on media planning approach, process, and tools.
• Build relationships with client experience, activation, data and analytics, CRM, strategy, and finance teams.
• Build strategic media audiences using syndicated audience tools.
• Use competitive intelligence tools to identify category white space and guide media strategy.
• Manage client media budgets, budgets approvals, and activation purchases.
• Support client billing and review invoices with Finance.
• Develop internal and external POVs on media, category, and market trends.
• Participate in weekly status calls and relay updates between clients and internal teams.
• Analyze media performance reporting to identify trends and optimization opportunities.
• Stay current on media trends and identify opportunities for clients.
• Lead analyses of audiences, geographies, and media vendors.
• Prepare non-media projects and recommendations such as audits and audience profiles.
• Maintain relationships with media vendor partners.
• Work with Media Buying team to implement approved recommendations.
• Present at key client meetings and maintain knowledge of client businesses.
• Monitor active campaigns and identify optimization opportunities.
• Update leadership on account status and escalate issues.

Skills

Media Planning Experience

Strategic Media Recommendations

Client Communication

Media Performance Analysis

Team Leadership

Critical Thinking

Effective Communication

Organizational Skills

Multitasking

Decision-Making

Education

Bachelor's degree or equivalent in a related field

Tools

MRI-Simmons

Kantar

Vivvix

Pathmatics

Nielsen NMI/IMS

SRDS

SQAD

Guideline PlanningMediaTools

Job description

• Own a key client list, lead day-to-day client communication on media, and manage projects internally


• Develop strategic and tactical media recommendations, including channels and tactics aligned with client objectives


• Manage a team while balancing delegation with project support


• Train junior partners on media planning approach, process, and tools


• Build relationships with client experience, activation, data and analytics, CRM, strategy, and finance teams


• Build strategic media audiences using syndicated audience tools such as MRI-Simmons, Resonate, and YouGov Profiles


• Use competitive intelligence tools to identify category white space and guide media strategy


• Manage client media budgets, media flowcharts, budget approvals, and authorization for Activation teams to purchase


• Support client billing and review draft invoices with Finance against anticipated spend


• Develop internal and external points of view on media, category, and market trends


• Participate in weekly status calls and relay updates between clients and internal teams


• Analyze media performance reporting to identify trends, optimization opportunities, and implications for future strategies


• Stay current on media trends and identify opportunities for clients


• Use media planning tools including Vivvix, Pathmatics, Kantar, MRI-Simmons, SRDS, SQAD, Nielsen NMI/IMS, and Guideline PlanningMediaTools


• Lead strategic analyses of audiences, geographies/markets, and media vendors


• Prepare non-media projects and recommendations such as competitive audits, target audience profiles, and geographic analyses


• Maintain relationships with media vendor partners


• Work with the Media Buying team to implement approved media recommendations


• Present at key client presentations and meetings


• Maintain comprehensive understanding of client businesses and industries


• Monitor active campaigns and identify optimization opportunities


• Update team leadership on account status and elevate issues


• Perform other assigned duties

Requirements

• Bachelor's degree or equivalent in a related field


• 3–4 years of media planning experience required


• Able to apply a strategic filter to solve client challenges


• Strong knowledge of traditional media channels; understanding of digital preferred but not required


• Ability to think critically and apply a strategic approach to plans and projects


• Ability to work effectively with internal teams and business groups, including Creative, Media, Project Management, and Finance


• Ability to communicate effectively within a team environment and with outside media sales representatives


• Passion for media and advertising


• Strong organizational and mathematical skills, including basic media math


• Ability to multitask and deliver work on time for set deadlines


• Comfortable working in a fast-paced environment and making decisions


• Experience with MRI-Simmons, Kantar, MediaTools, and other media software tools

Core Competencies

Demonstrates expertise in media planning and strategy, with a strong ability to analyze media performance and optimize client campaigns. Proficient in managing client relationships and leading teams while effectively communicating across various internal and external stakeholders.

Highest-signal resume keywords

• Media Planning Experience


• Strategic Media Recommendations


• Client Communication


• Media Performance Analysis


• Team Leadership

ATS Optimization Keywords

Hard Skills

• Media Planning


• Media Budget Management


• Media Math


• Competitive Analysis


• Audience Analysis

Soft Skills

• Critical Thinking


• Effective Communication


• Organizational Skills


• Multitasking


• Decision-Making

Industry Keywords

• Media Channels


• Digital Media


• Client Experience


• Media Buying


• Advertising

Tools & Technologies

• MRI-Simmons


• Kantar


• Vivvix


• Pathmatics


• Nielsen NMI/IMS