Senior Associate, Integrated Media Planning

Adelphi Group; Los Angeles (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

OMD in Los Angeles seeks a Senior Associate, Integrated Media Planning to lead planning, implementation and tracking of media plans, activations and presentations with a strong emphasis on audio and multi‑channel media. You will develop deep knowledge of clients’ business and oversee day‑to‑day activities for assigned brands.

This role provides a path toward managing a planning team; you will grow in people management, performance evaluation and client service across internal teams and clients.

Qualifications

• Sufficient communication skills across internal teams and client-facing contacts.
• Comfort planning across channels and platforms.
• Readiness to learn the client service aspect of media planning.
• Command of media fundamentals and ability to educate an Assistant.
• Ready to take on management responsibilities.
• Understanding of key research sources.
• Some knowledge of current trends and innovations in media.
• Comfort with trafficking, data, analytics and measurement.

Responsibilities

• Passion - approaches any situation with energy and interest.
• Problem Solving - supports management to navigate challenges and asks for help when needed.
• Hunger for Data - seeks to understand how data is leveraged for reporting and strategy.
• Delegation - as a manager of our Associate level, this role handles delegation.
• Relationship Building - build strong internal and client relationships.

Skills

Communication skills

Channel planning

Client service readiness

Research fundamentals

Data analytics

Management potential

Trafficking knowledge

Education

Graduate of a four-year college or university

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation and tracking of media plans, activations and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team as the leader of an associate planner. This role provides an opportunity to develop people management skills, evaluating their performance, and managing their growth.

Qualifications

• Graduate of a four-year college or university
• 1-2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Sufficient communication skills across internal teams and client-facing contacts.
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with trafficking, data, analytics and measurement

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
• Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

#LI-SO1 #OMD
$40,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers:

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