Director, Integrated Media Planning – Retail

Jobtailor; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor in San Francisco seeks a senior leader to own the strategic vision for the client’s media approach. You will partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to reshape planning and drive measurable brand impact through media, ensuring every decision advances business goals.

You will develop insights from category, competitive, cultural, and consumer landscapes, and build brand media tactics across CTV, Digital Video, Social, Search, and Custom Direct

Qualifications

• Graduate of a four-year college or university.
• 8+ years of integrated media planning experience.
• Experience in cross-functional strategic planning and Communications Framework development.
• Experience working with ~$100MM+ range of yearly media spend.
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations.
• Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track.
• Track record of handling big client ambitions.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent.
• Advanced knowledge of media fundamentals and an ability to educate at all levels.
• Strong comfort level with data, analytics, and measurement.

Responsibilities

• Own the strategic vision for the client’s strategic media approach
• Partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to reshape planning and drive measurable brand impact through media
• Develop insights from category, competitive, cultural, and consumer landscapes within strategic frameworks
• Develop brand media tactics across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Defend agency work and recommendations while challenging internal and external teams to enhance the work
• Identify and bring to life innovative, never-been-done-before media opportunities
• Build personal, understanding relationships with clients and prioritize team and client needs
• Inspire teams to solve client challenges in unique ways and model new approaches
• Lead transformation for a growth brand and collaborate with senior leaders

Skills

Integrated media planning

Strategic media approach

Data analytics collaboration

Leadership and team management

Holistic channel planning

Education

Bachelor's degree

Job description

• Own the strategic vision for the client’s strategic media approach
• Partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to reshape planning and drive measurable brand impact through media
• Develop insights from category, competitive, cultural, and consumer landscapes within strategic frameworks
• Develop brand media tactics across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Defend agency work and recommendations while challenging internal and external teams to enhance the work
• Identify and bring to life innovative, never-been-done-before media opportunities
• Build personal, understanding relationships with clients and prioritize team and client needs
• Inspire teams to solve client challenges in unique ways and model new approaches
• Lead transformation for a growth brand and collaborate with senior leaders

Requirements

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Experience in cross-functional strategic planning and Communications Framework development
• Experience working with ~$100MM+ range of yearly media spend
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
• Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

Core Competencies

Demonstrates expertise in integrated media planning, strategic media approach, and data-driven optimization. Proven ability to lead teams, manage significant media budgets, and develop innovative media tactics across various channels.

Highest-signal resume keywords

• Integrated Media Planning
• Strategic Media Approach
• Data Analytics Collaboration
• Leadership and Team Management
• Holistic Channel Planning

ATS Optimization Keywords

Hard Skills

• Media Fundamentals
• Cross-Functional Strategic Planning
• Communications Framework Development
• Media Tactics Development
• Optimization Recommendations

Soft Skills

• Relationship Building
• Problem Solving
• Inspiration and Team Motivation

Industry Keywords

• CTV
• Digital Video
• Social Media
• Search
• Custom Direct Partnerships