Senior Associate, Planning

Hearts & Science; New York (NY); On-site; USD 45,000 - 75,000; Full time

Job summary

Hearts & Science in New York seeks a Senior Associate to craft and recommend the most effective media plan to meet client goals. A day-to-day steward on assigned brands, you will develop deep knowledge of clients’ business and ensure media requirements are executed accurately and on time.

The role requires expertise across offline and digital media, strong organizational and presentation skills, and the ability to collaborate within a team.

Qualifications

• 1+ year of experience with offline and digital media planning
• A solid understanding of all media types including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party AdServing
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience-first strategic planning philosophy
• Seek a consumer-centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point-of-view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine objective attainment
• Respond to client media-related issues and resolve problems
• Ensure good working relationships with internal, client and creative teams
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives regularly to pursue ideas aligned with client business
• Have a complete grasp on budgets and revenues $45,000-$75,000

Skills

Offline media planning

Digital media planning

Broadcast

Print

Outdoor

Media types

Task management

Interpersonal communication

Team collaboration

Presentation skills

Organizational skills

MS Office

3rd Party AdServing

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Media billing tools

Tools

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Job description

Job Description

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.

Qualifications

• 1+ of experience with offline and digital media planning
• A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party AdServing
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience-first strategic planning philosophy
• Seek a consumer-centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point-of-view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine the extent to which the original objectives and strategies were met
• Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
• Have a complete grasp on budgets and revenues $45,000-$75,000

For US Job Seekers

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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$45,000-$75,000